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Modi's Women's Day initiative to move women from 'other half' to 'significant half' zone

The prime minister will hand over his social media handles to inspiring women.

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DELHI: Indian Prime Minister Narendra Modi is one of the most popular politicians on social media globally. Therefore, when he posted an update of his plans to quit social media on coming Sunday, netizens went crazy. In no time, #NoSir started trending on Twitter, and many followers and politicians decided to follow his footsteps as well.

However, Modi fans heaved a sigh of relief today, when the prime minister cleared the air around his cryptic social media post. Almost after 24-hours of his previous announcement, Modi shared that he will be handing over his social media accounts to women who inspire, like some Twitter users had predicted.

He also called for entries from netizens to take the opportunity of handling his very famous social media presence for a day.

Modi’s #SheInspiresUs campaign is being seen as a smart and welcome move by industry insiders. Harish Bijoor Consults Inc founder Harish Bijoor quipped, “All I can say is nice googly Prime Minister Ji!”

The decision is being seen as a smart move to further augment the wide popularity he enjoys on digital platforms. The industry insiders also believe that it will lead to more women getting inspired to join politics.

Mirum India ECD Naila Patel said, “This move is significant on multiple levels. One, Indian women are emerging as game changers on the political scene and the validation is coming from the highest source possible. Also it clearly moves a woman from 'the other half to the significant half' zone. As a branding activity it will ensure extremely positive PR for a party whose leading spokespersons have been clearly and domineeringly male!”

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