MAM
Report on Shemaroo

L’oréal stands in solidarity with India’s fight against Covid

Partners with French government & Indian NGOs to provide oxygen and medical supplies.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/05/loreal.jpg?itok=-dUXn4h1

Mumbai: To address the acute shortage of oxygen being faced by India in combating the Covid2019 pandemic, L’Oréal has lent its financial support to the French government’s initiative to provide oxygen generators, liquid oxygen containers and specialised respirators to the country. In addition, the global cosmetic brand is working with a network of NGOs across India, including GiveIndia, United Way Mumbai, Hemkunt Foundation, ActionAid Association, the Akshay Patra Foundation etc to supply critical oxygen equipment, medical supplies, food, education and hygiene kits across the country.

L’Oréal will provide oxygen concentrators and cylinders to hospitals in Maharashtra, Karnataka, Delhi, Himachal Pradesh and Punjab and distribute over 100,000 units of sanitisers to government hospitals, police forces, municipal corporations, and those on the frontline of the pandemic across the country. The company said it will also give care packages to approximately 2000 nurses who have become the primary caregiver and family to many.

With schools closed indefinitely, underprivileged children have not had access to education or food provided by schools. To aid their requirements, L’Oréal has partnered the Akshay Patra Foundation to provide 4,000 food and education kits for children. As women have been amongst the most severely impacted by the pandemic, L’Oréal is working with Action Aid India to provide livelihood training and infrastructure support, there by empowering them to restart their livelihoods.

L’Oréal India managing director Amit Jain said, "We are deeply concerned with the severity of the second wave of the pandemic and committed to working closely with the government and our NGO partners to support the country’s collective efforts to fight the crisis.”

L’Oréal employees will also be contributing toward Covid relief to an NGO of their choice via the fundraising platform GiveIndia.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623847572380.jpg?itok=m-xY8od9
Wavemaker India wins media mandate for Luminous Power Technologies

New Delhi: Home electrical company, Luminous Power Technologies on Wednesday appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker India will manage the brand’s traditional and digital media duties including...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623846809278.jpg?itok=O_wLcNwt
Nivea India appoints Ajay Simha as marketing director

New Delhi: Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care portfolio across the Middle East and North Africa.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623844542652.jpg?itok=Efr3u2om
PUMA Motorsport signs cricketer Yuvraj Singh as face of the brand in India

New Delhi: Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the face of PUMA Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion. With this, Yuvraj also joins the brand’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623843618685.jpg?itok=1_N8BjGi
Saraf Furniture to hire 250 professionals from the LGBTQ+ community

New Delhi: In a bold move, which is perhaps a first for Corporate India, furniture brand Saraf Furniture is actually walking the talk when it comes to championing LGBTQ+ rights at the workplace. The solid wood furniture player announced that it will hire about 200-250 professionals from the LGBTQ+...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623833457405.jpg?itok=JWZS8OOy
Havas Group India appoints Anjali Gupte as CFO

Mumbai: Havas Group India has appointed Anjali Gupte as chief financial officer, further bolstering its senior leadership team. Based out of Mumbai, Gupte will report to Havas Group India CEO Rana Barua and also Asia Pacific Group CFO Brice Pinoncely.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/gw.jpg?itok=XLtckq9A
Second Covid wave weakens consumer sentiments, anxiety at an all-time high

Consumer anxiety is at its highest level since the coronavirus outbreak hit India last year, shows the latest round of consumer sentiment survey conducted by Boston Consulting Group (BCG).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/dentsu.jpg?itok=xR5ujiH8
Shifts in Consumer trends to look out for by 2030: Dentsu report

Consumers are likely to prioritise concerns over climate change and data privacy, and look for 'Titan Brands' that fulfill all their lifestyle needs and technology up-gradation over the next decade, says a new report published by Dentsu International.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/nora.jpg?itok=GcFTAB4y
izil Beauty onboards Nora Fatehi as global brand ambassador

Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/tute.jpg?itok=OYmZz8kD
Marcom firm Tute Consult hires Shweta Mehrotra as Strategy Head

New Delhi: Integrated marcom and PR agency Tute Consult on Tuesday strengthened its leadership team with the appointment of Shweta Mehrotra as the strategy head. Mehrotra will be working closely with Tute Consult founder Komal Lath and oversee strategies and operations across the board. Her...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required