Mumbai: Expanding its roster of IPL team sponsorships, digital-native insurers Acko Insurance has signed on as an associate sponsor for three teams - Kolkata Knight Riders, Gujarat Titans and Lucknow Supergiants.
"With this, the upcoming season will see Acko join forces with a total of six teams as their insurance partner, making it one of the key brands to be associated with the marquee event," said the statement. The brand’s league sponsorship journey began with a partnership with Delhi Capitals in 2020, before expanding to include Mumbai Indians and Sunrisers Hyderabad.
As a part of the partnership, the players of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the Acko logo on their headgear (helmets/caps), while the players of the other three teams will have the logo on their trousers. The logo will also be prominently visible in the stadium where the teams are playing, according to the brand.
“This cricketing league is a great sporting property and to be able to associate our brand with six of the teams gives us tremendous brand visibility,” said Acko executive VP - marketing Ashish Mishra, commenting on the partnerships. “These six cities are also core markets for us. With our on-ground activations, our aim is to bring the fans closer to the teams that they have loved over the years with interactive, community-driven activities. We hope to positively impact the fans’ lives, and in doing so, not just secure brand awareness, but build lasting brand love and loyalty.”
The association with the teams will be amplified with a 360-degree campaign across television, digital and social media platforms, which will run throughout the course of the tournament. Acko has also planned a series of activations across platforms for engaging with fans and driving brand recall.
Moreover, Acko will create localised experiences in the six cities for bringing fans closer to the teams they love. As an associate sponsor, the insurer will give away signed merchandise of the teams through contests and events that the brand plans on organising.
Commenting on the association, Kolkata Knight Riders CMO Binda Dey said, “The partnership with Acko is yet another step towards KKR’s commitment to bring the fans closer to the team. We look forward to engaging with our fans especially in Kolkata and other cities through various initiatives planned across this season.”
Gujarat Titans and Lucknow Supergiants are two new franchises, making their debut in the fifteenth edition of the tournament.
Lucknow Super Giants CEO Raghu Iyer said, “ We are delighted to partner with Acko for the upcoming season. We are grateful for their confidence in our new franchise and are optimistic that this will be a mutually beneficial association for both brands.”
“This cricketing league is synonymous with excellence and Acko represents that quality of India’s new-age businesses. We believe that is the cornerstone of our partnership,” added Gujarat Titans chief operating officer Arvinder Singh.