MAM

GroupM reveals 2018-19 ad investment forecast

India is expected to contribute Rs 9500 crore ($ 1.35 billion) of growth.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/04/group.jpg?itok=VT9nK49y

MUMBAI: GroupM, the investment group of WPP Media, has revealed its updated 2018-19 ad investment forecasts. The growth projections for 2019 are also mentioned from 3.9 per cent to 3.6 per cent, with total new investment anticipated to reach Rs 1.33 lakh crore ($19 billion) instead of the Rs 1.61 lakh crore ($23 billion) earlier predicted.

The group revealed that the recent US dollar appreciation versus just about every other currency led to the suppression of the predicted growth. Stress on the auto category stood out in feedback from GroupM’s worldwide network, as did the absence of any rebound in CPG investment with traditional media.

While China remains the largest contributor to the group, 2019 will be its sixth successive year with single-digit ad growth and mark its lowest growth rate yet recorded. Following China, the other top contributors are USA and India. India is expected to contribute Rs 9500 crore ($1.35 billion) of growth.

GroupM futures director Adam Smith said, “GroupM’s still strong but slightly fraying 2018 view ties to macro questions: tighter money, China’s slowing growth, and the potential for pricey trade wars.”

He added, “Real interest rates are edging up globally, but serious potential problems remain limited to a fragile five – Argentina, South Africa, Brazil, Turkey, and Venezuela.”

GroupM forecasts that ten countries will provide 83 per cent of all 2019 growth.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/dvio_gaana.jpg?itok=zlKXXsGV
DViO Digital Recreates Vande Mataram for Gaana

MUMBAI: On the occasion of India’s 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India’s favorite music streaming app. India has always been hailed around the world for its unity and strength with a beautiful diversity seen across...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/VMate-Logo.jpg?itok=kjih8pAx
Top Campaigns on VMate that stole the show in 2019

Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/Schindler-India-at-the-Awards.jpg?itok=cc80bsGN
SCHINDLER INDIA BAGS “BRAND OF THE YEAR” AND “INNOVATIVE PRODUCT OF THE YEAR” AWARDS 2020

Mumbai: A pioneer in bringing new and innovative offerings to the elevator and escalator industry, Schindler India, a 100% owned subsidiary of Schindler Group has bagged one of the prominent awards of the year- “Brand Of The Year” at the ‘Interior & Exterior’ (INEX) Awards 2020 that was...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/navratna.jpg?itok=Z4AHKziG
Publicis Media Bags Creative Mandate of Emami's Navratna

MUMBAI: After following a multi-agency pitch, Publicis India has bagged the creative mandate of Emami’s Navratna one of the premium brands of oil. Publicis India will be responsible for the brand, including advertising plans, developing strategic direction and creating digital ideas. The services...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/flipkart.jpg?itok=75PLrsUk
‘Flipkart Pay Later’ now available on PhonePe

MUMBAI: PhonePe, India’s leading digital payments platform, and Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of Flipkart’s Pay Later facility on the PhonePe platform. Payments through the Flipkart Pay Later solution can be completed in a single click, making it a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/Goafest-2020.jpg?itok=IHAU0qyJ
The Advertising Club and AAAI announce communication program to fight violence towards women

MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program that will address the issue of violence against women in society. The special campaign will be a part of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/856234-itc-representational-080619.jpg?itok=6Hs9KSrV
ITC’s B Natural celebrates the spirit of 'Indianness' by launching a new digital campaign

MUMBAI: Adding a little music to the patriotic fervor that engulfed the nation on its 71 Republic Day, India’s own, ITC’s B Natural fruit beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/kart.jpg?itok=T15RELJ0
Bombay Shaving Company ropes in Kartik Aryan as new brand ambassador

Bombay Shaving Company a men’s grooming brand has roped in Kartik Aaryan as its new brand ambassador to further, strengthen the brand’s appeal and induce trials from soft customers. Kartik will be endorsing Bombay Shaving Company’s shave and facial grooming range.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/Vinod_Kunj-Mayank_Shah.jpg?itok=-_ZI7lCD
Parle Milk Shakti delivers solution to every mother's concern over child's milk intake

MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand - Milk Shakti. The campaign depicts the age-old battle of child versus glass of milk. This plays out every morning at breakfast tables...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories