MAM

×

×

Eveready spreads ‘Dudhiya Roshani’ in Kumbh

Illuminates the grandest spectacle with LED lights and technology

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/07/everready.jpg?itok=qQqUrdJu

MUMBAI: Eveready gave a unique facelift to the Kumbh Mela-the largest conglomeration of humans on this planet-by welcoming to Prayagraj thousands of devotees with vast number of professional grade LED streetlights, which lit up the city in ‘Brilliant and Efficient "Dudhiya Roshani”’.  

The tender to fix the lights at one of the biggest festivals in country and globally was bagged by Eveready due to its technically superior products and competitive price range.

Emphasising on the importance of amenities for the Kumbh mela, Eveready Industries India Ltd (EIIL) senior vice president, sales and marketing Anil Bajaj said, “With a deep rooted mantra of making a difference to the devotees thronging the mega spectacle called the ‘Kumbh’, EIIL helped the Kumbh authorities in managing the smooth conduct of the mela by way of facilitating Sangam bound direction boards, changing rooms for ladies, police watch towers and tall standing media towers to name a few.”

He further added, “Time and again, we have adopted several methods to positively impact the experience of devotees coming to this mela. The brand has established a strong connect through extensive on-ground activities.”

Eveready Industries India Ltd vice president and business head luminaries Mangesh Khisty said, “We were honoured to supply more than 15000 professional LED lights for the Kumbh mela, helping the Kumbh administration in their efforts to make the area well-lit at all times and safe for the general public. EIIL also illuminated the path with street lights, reiterating the ethos of the brand.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/ktm.jpg?itok=Zi6wRziE
KTM launches 790 Duke in India

MUMBAI: KTM, The World’s No. 1 premium motorcycle brand, announced the launch of the much awaited 790 Duke today. True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships spanning over 66 years. Since its entry into India in 2012, KTM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/82.5.jpg?itok=BtKDa0kr
Rishabha Nayyar named national strategy lead of 82.5 Communications India

MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications. Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/tvs.jpg?itok=GQPkAPOt
TVS Eurogrip's new marketing campaign positions itself as 'The Bike Tyre Specialist'

MUMBAI: TVS Srichakra Ltd, India’s leading 2 & 3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched. The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/island.jpg?itok=5NBDvTyD
Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

MUMBAI: Sony Pictures Entertainment India has joined hands with Dentsu Webchutney to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on the most used location app in the world, Google Maps.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/payback.jpg?itok=iTuiLXwg
PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/pgi.jpg?itok=6Z9LwFVw
PGI India launches campaign for men’s platinum jewellery

MUMBAI:  The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/mediacom.jpg?itok=lpdtRz8J
Mediacom bags GOQii's India Health Quiz digital mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/spider.jpg?itok=MwNfFI0b
Sony Pictures Entertainment & Google create an India-first ‘Trailer to Ticketing’ full funnel campaign for 'Spider-Man: Far From Home'

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Star_Maa-BB.jpg?itok=tZN8Ac98
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories