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CEAT makes Kumbh Mela a safer pilgrimage with innovative “Safety Banner”

Identifying three of the biggest challenges at the ongoing Kumbh Mela as injuries, crowd control, and women safety, CEAT introduced a unique ‘Safety Banner’ at the site to overcome them.

MAM Media and Advertising Ad Campaigns
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Ogilvy & Bajaj Platina ComforTec 110 offer ‘Aaram Rath’ Rides at Kumbh 2019

In the commuter motorcycle segment where the focus is on ‘mileage’, Bajaj Platina ComforTec 110 has differentiated itself by building a strong position as the most comfortable bike for the long-distance commute rider through its ‘Jhatka Mana Hai’ proposition.

MAM Marketing MAM
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Eveready spreads ‘Dudhiya Roshani’ in Kumbh

Eveready gave a unique facelift to the Kumbh Mela-the largest conglomeration of humans on this planet-by welcoming to Prayagraj thousands of devotees with vast number of professional grade LED streetlights, which lit up the city in ‘Brilliant and Efficient "Dudhiya Roshani”’.  

MAM Marketing Brands
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IBN 7 rebrands 'Breakfast Show' to 'Breakfast News From Kumbh' during festival

MUMBAI: Starting 3 January IBN 7 will rebrand its Breakfast Show to Breakfast News From Kumbh for the duration of the Kumbh mela.

Television TV Channels News Broadcasting
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Etc to have special Kumbh Mela coverage

Blanket coverage of this year's Kumbh Mela, the largest congregation of religious pilgrims in the world, is what Etc has lined up for its viewers.

Television TV Channels Music and Youth

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