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Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

News and kids were the top genres to attract FCTs.

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NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as compared to the period between 11 and 31 January 2020. 

News and kids were the top genres to attract more ad FCTs, recording a rise of 24 per cent each, followed by movies (16 per cent) and GEC (11 per cent). 

Food and beverages recorded the highest increase in FCT share, followed closely by personal care and personal hygiene. In the latter, hand sanitizers witnessed the maximum growth, followed by floor cleaners and toilet cleaners. 

Food & beverages and services & banking sector witnessed an increase in SOV as well. 

 

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