MUMBAI: iCouch, the android mobile application by iDubba launched with Zee Caf? program Grey‘s Anatomy created an amazing engagement experience for the audience watching the program. Over 5000 Grey‘s Anatomy fans joined iCouch in just two days of the launch of the application. While 1500+ people actually participated in the chat room, over 6000 quality chats and conversations were generated in just 1.5 hours.

Whereas the selected chats went live on TV during the show on Zee Caf?, the people watching the program were also incentivized by playing the engaging contests. iCouch, the chat forum with no bar enables you to engage and chat with thousands of other fans watching the show. Give direct feedback to the TV channel and create your own chat rooms for the live TV shows.

Says Rabi Gupta, Co Founder - iDubba, "Second screen is the future. If the initial response on iCouch is anything to go by, it will redefine how interactive television entertainment can be. We are optimist of iCouch becoming the latent tool to success of television entertainment industry."

MUMBAI: India?s favorite medical drama is ready to hit your TV screens once again as Zee Caf? brings to it?s viewers the latest seasons of Grey?s Anatomy. The show starts on Wednesday, the 1st of May and will be aired Monday to Friday at 10?O clock exclusively on Zee caf?

Keeping up with the promise of delivering the best and the latest in international content Zee Caf? brings season seven, eight and nine of Grey?s Anatomy to Indian viewers. Grey?s Anatomy?s loyal fans will now shift to Zee Caf? to tune in to the fresh seasons. The channel airs Grey?s Anatomy on the favorite viewing hour of the audiences which is at 10 pm on weekdays

Grey?s anatomy revolves around the doctors of Seattle Grace Hospital and how each of them deals with life-or-death consequences on a daily basis. It?s in one another that they find comfort and friendship. The seventh and eighth seasons are the most dramatic of all kick off with the Seattle Grace doctors to learning how bad things are for Meredith Grey who is our central character. Each character has distinct and vivid personality traits which grips the audiences till the last minute of each episode. Season nine has never been shown on Indian television and airs exclusively on Zee Caf? in the coming months. Throughout these seasons they together discover that neither medicine nor relationships can be defined in black or white. Real life only comes in shades of grey.

The show has won several awards in the past few years in categories such as Best Supporting Actress, Best Series Drama (Golden Globe Awards- 2005), Favorite TV Drama (People?s Choice Awards 2007), Favorite Male Star, (People?s Choice Awards 2007 & 2008)Favorite Female TV Star(Peoples Choice Awards 2008), Favorite Scene Stealing Star (Peoples Choice Awards 2008)

Tune into Zee Caf? to catch the latest episodes of Grey?s Anatomy starting 1st May, Monday to Friday at 10pm