MUMBAI:Global live and online agency, George P Johnson (GPJ) India has once again established new benchmarks in experience marketing, taking home two awards, comprising of Gold & Bronze on behalf of its clients Yahoo and IBM. GPJ was awarded in the category WOW Live Event of the Year & WOW Conference of the year.

The WOW 2013 Awards for excellence in events and experiential marketing were announced on 26th April in Mumbai. This year it witnessed a record total of 720 entries from 416 organizations across India in 27 categories.

GPJ India received Gold for delivering inspirational value to technology and business users the importance of office digitization at IBM Software Universe 2012. The launch AV was executed through a Visual Symphony which consisted of interactive content synchronized perfectly with three dancers. This was achieved through a seamless projection screen of 148x14 feet, the largest so far. The entire performance lasted for about 10 minutes and successfully brought the IBM software universe story alive. The event witnessed over 2000 attendees. Celebrity speaker, Rahul Dravid drew analogy between cricket and IBM‘s theme for the year. Mandira Bedi hosted the event in a news room format. This was the 8th year of IBM Software Universe and George P Johnson India partnered with IBM to take this annual 2-day technology conference to the next level, each year.

An employee engagement event for Yahoo, created by GPJ India, was awarded with a Bronze for the best live experience for over 2500 employees, that witnessed celebration of the brand, its people and their families, a fun experience of interacting, meeting with the feeling of oneness. GPJ conceptualized and executed world class experience design with over 40 engagement activities, 3 entertainment acts and over 10 internal choreographed performances. This was Yahoo‘s best and largest employee engagement event experience.

Rasheed Sait, Vice President and Managing Director, GPJ India stated, "These awards are testimony to the creative tactics we use to engage audiences and immerse them in the brand experience. We are really proud of the big ideas and work we created for Yahoo, IBM and other brands we manage across 5 GPJ India offices in Mumbai, Delhi and Bangalore. Big ideas need client backing and hence part of this success goes to them. We thank all our clients for supporting and encouraging us to think out of the box."

MUMBAI: Yahoo! India has announced the third edition of Yahoo! Big Idea Chair Awards India 2012. Entries are now invited from advertising and media agencies in India to showcase their very best work, across seven categories. Registration is free and is now open on the awards? official site: https://bigideachair.in till October 12, 2012. The Awards will be announced at a gala event in November 2012.

Yahoo! Big Idea Chair Awards is a global initiative from Yahoo! recognising outstanding work in the online creative and media community, celebrating the power of creativity, innovation and imagination. Introduced in India in 2010, this industry award has recognized breakthrough digital innovations from advertising agencies for their India work on brands across creative, media, digital and social executions.

Announcing the event, Nitin Mathur, Senior Director & Head of Marketing, India & South-east Asia, Yahoo! said, ?Online advertising has come a long way from an extension of offline marketing campaigns to becoming a powerful driver of brand engagement. Brands are now looking to explore the unique attributes Internet offers ? innovation, flexibility, reach and relevance. India?s digital advertising canvas has witnessed a wide sweep of brilliant ideas and innovative execution. At Yahoo! Big Idea Chair Awards India, we are going to recognize some of the front-runners leading this transformation.?

Last year, a whopping 287 entries were submitted with participation from 80+ brands and 57 agencies. Continuing the trend of lauding truly exceptional creativity and innovation in online advertising, Big Idea Chair Awards India 2012 calls for entries across 8 categories:

1. Best Use of Display Advertising: This will evaluate most creative and innovative use of display advertising.

2. Best Online Video Advertising: On line video ads or series of videos created for the digital medium.

3. Best Use of Social Media: Innovative use of social media for brand advertising

4. Best Use of Technology: Innovative use of technology for digital advertising on the internet or mobile (includes technological innovations such Augmented Reality, applications, blufi, other tools).

5. Best Use of Mobile Advertising: Campaigns that use mobile as a medium for digital advertising to effectively communicate the brand message, engage consumers or meet a brand objective.

6. Best Use of Search: The award will recognize creative and innovative use of search in a campaign.

7. Yahoo! Big Idea Chair Award: This is the flagship award. This award recognizes advertising campaigns which combine a great idea with impact, relevance and creativity to create impactful digital advertising campaigns that drive and achieve the desired marketing objectives.

8. Digital 360: This award recognizes campaigns that strategically used digital as the core medium and implemented all digital channels including display, search, social, and mobile.

The entries will be judged by a panel of eminent leaders and professionals from diverse sectors within the marketing and advertising world.

For more information regarding Big Idea Chair, please visit https://bigideachair.in/index.php

NEW DELHI: Unisys Infosolutions, a leading 3600 digital provider of VAS content and enterprise messaging solutions, has announced acquisition of distribution rights for streaming of over 200 full-length movies on popular online movie hosting portals such as Youtube BoxOffice and Yahoo! Movies. With this acquisition, the company has become one of the largest independent premium video content distributors in India. The content has been made available via UnisysMusic, a division of Unisys Infosolutions, which already has over 30 lakh video views on its Youtube channel alone.

Commenting on the announcement, Mr. Shelley Chaudhury, founder and Managing Director, Unisys Infosolutions said, ?The ever-increasing upload views and subscriber base on UnisysMusic is a testament of our commitment to blend in the very best of entertainment content with state-of-the art video technology. The acquisition of over 200 movie rights is a step ahead in meeting the channel?s goal of offering unmatched premium content to our viewers. More than 100 of these full-length videos will be available on Youtube BoxOffice and Yahoo! Movies by month-end itself.?

Sumeet Singh, co-founder & Executive Director, Unisys Infosolutions, said, ?We are focusing on leveraging the digital medium for making entertainment widely available to increasingly internet-savvy audiences. Initially, we will also be making 100 of these movies available as short films for the benefit of those who do not have time to watch the full-length movie.?

Unisys Infosolutions focuses on content acquisition, content distribution and managed services. The company also offers a vast selection of regional music video content over the internet including Haryanvi Hits, Sikh Ratnavali, Bhojpuri Hits, Rajasthani Hits, Oriya Hits and Divya devotional channel among others.