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Brands with most integrated marketing plans to win as cricket season heats up

Franchises, brands, broadcaster and most importantly the fans were left delighted on Tuesday as news trickled in that the Indian Premier League 2019 will be played entirely in India. The Board of Control for Cricket in India (BCCI) also announced that the 12th edition of the cash-rich league will...

Television TV Channels Sports
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Star Sports announces KBD Juniors S2

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

Television TV Channels Sports
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Star Sports gets Vijay Sethupathi as face of Pro Kabaddi League in Tamil Nadu

A month before the sixth season of Vivo Pro Kabaddi League (PKL) will begin on 5 October 2018, Star Sports has announced Vijay Sethupathi, the Tamil superstar and Makkal Selvan, as the face of th sport in Tamil Nadu. Sethupathi will lead the Kabaddi fans in the stadium, in Tamil Thalaivas’ colors...

Television TV Channels Sports
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Vivo appoints Posterscope, Laqshya to handle OOH

Handset maker, Vivo,  has appointed Posterscope India and Laqshya Solutions as its out of home agencies. 

MAM Media and Advertising Account
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MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account

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