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Will never look at rebranding Vicks: P&G India

Nearly all of us remember the Vicks ad that went viral last year featuring transgender social worker Gauri Sawant and her daughter Gayatri. The ad touched and moved many. In the second phase of the campaign, Vicks has launched a new digital campaign for its #TouchOfCare brand proposition.

MAM Marketing Brands
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2017 - The year of long-format ads

MUMBAI: It’s the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up for the ever-changing, dynamic, uncertain and fast-evolving advertising industry. But what we are assured of is that we will continue to see some fascinating, some...

MAM Media and Advertising Ad Campaigns
Vicks launches #TouchOfCare campaign

MUMBAI: Vicks, a brand synonymous with care globally, has launched a heartwarming new campaign ‘Touch of Care’. It reasserts the importance of care while challenging and seeking to redefine what family is in contemporary society. The campaign leads with the idea that ‘Family is where Care is’...

MAM Media and Advertising Ad Campaigns
Leo Burnett Group appoints Saurabh Varma as regional chief strategy officer

MUMBAI: Leo Burnett chief strategy officer Singapore and Malaysia Saurabh Varma has been elevated to the post of regional chief strategy officer for the APAC region. He will report directly to Leo Burnett Asia-Pacific president Jarek Ziebinski.

MAM Marketing MAM
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Virat Kohli a hot property for advertisers

MUMBAI: At a time when the sentiment towards the Indian cricket team is down, Virat Kohli is shining brightly.

MAM Marketing MAM

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