Mumbai: After a hiatus in 2020, the Creative Circle returned with the annual Gong Awards to celebrate creative excellence in advertising. The event held on Sunday in Singapore had set this year’s theme as Create/Change. Celebrated Indian filmmaker Anand Gandhi (the maker of "Ship of Theseus" and "Tumbbad") won silver for Best Direction for his work on the Vicks - Touch of Care Campaign. The film titled "Care Lives On" is a micro biopic of Dr Dnyaneshwar Bhosale who gave his life treating children with Covid-19.
“Dr Dnyaneshwar Bhosale dreamed of building robust, empathetic systems of care and medicine. This film is a glimpse into the vision and commitment that he had for his community," shared Gandhi. "It’s a call to togetherness, a reminder of the debt that we as a society owe to all those who’ve perished while saving our lives. I am grateful to the people at Vicks and Publicis Singapore for getting me on board to bring this story to life."
Gandhi has also directed several decorated, high-impact narrative brand films. His "One In a Million" film for Vicks had previously won four Cannes Lions in 2019, the most for a single campaign from India, including a Silver Lion and three Bronze Lions for Creative Strategy, Film Craft, and Film Healthcare. It also won three silvers at Spikes Asia for direction, script, and casting in the Filmcraft category. Gandhi’s Lifebuoy ‘Help a child reach 5’ campaign won Bronze Cannes Lion in 2017 for creative effectiveness, along with the 'Grand Prix' in PR, and 'Silver' in Healthcare at Spikes Asia 2016. He has also worked with Gillette, Google, and other brand partners.