iTV network exits Barc, pull out 9 channels from the viewership ratings

iTV has sent a letter to the TV viewership measurement company informing them of the decision.

Mumbai: “There is a total loss of faith and credibility in the working of Barc,” said iTV network when it announced its exit from the TV rating agency Broadcast Audience Research Council.

iTV network which owns nine channels has announced its decision to pull out from Barc ratings with immediate effect on Tuesday.

In an official communiqué, iTV network said, “Time and again, we’ve raised our concern and reservations over the arbitrary and unilateral mechanism being used by Barc. We have raised very serious issues regarding the reliability/trustworthiness of the ratings, but none of our concerns has been addressed till date. There is a total loss of faith and credibility in the working of Barc, and we along with many broadcasters are forced to remain connected with Barc because it is the only TV ratings agency and enjoys a dominant position. The unexplained actions of Barc have greatly damaged our networks.”

In lieu of above, iTV network has sent a letter to the TV viewership measurement company Barc informing the decision to suspend ratings for the time being till its grievances are taken care of by the audience measurement body.

The media networks runs two national channels - India News, NewsX and seven regional channels - India News Haryana, India News UP/UK, India News MPCG, India News Gujarat, India News Rajasthan, India News Punjab-Himachal-Jammu Kashmir and NE News.

On 1 October 2022, ZEE Media, one of the biggest media giants, who also took this bold and definite decision to stop participating in the Barc ratings, also questioned the rating agency about their whole structure and operation transparency towards the news industry. Now, iTV network seems to have joined the same league.

Also read: Zee Media announces pulling out 14 new channels from Barc ratings

Latest Reads
Meera Vaidya and the art of getting on in Hollywood

Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.

Television TV Channels People
APAC (ex-China) Pay-TV revenues to reach $35 bn by 2027: MPA report

Mumbai: Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027. According to the report, total Asia Pacific Pay-TV industry revenues, including...

Television TV Channels People
Adani gets 32 per cent subscription for open offer of NDTV shares

Mumbai: Adani Group has received 32 per cent subscription for its open offer of New Delhi Television (NDTV) shares. The open offer closes on 5 December. This subscription is despite the fact that the discount for the open offer at Rs 294 was over 29 per cent of the share price. Vishvapradhan...

Television TV Channels News Broadcasting
Sony Sab to launch new show ‘Dil Diyan Gallaan’

Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced from their loved ones due to migration, misunderstandings and unspoken words. Dil Diyan Gallaan will premiere on Sony Sab on 12 December at 7:30 p.m.

Television TV Channels GECs
58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 

A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. 

Television TV Channels Viewership
27th Sports signs Toyam Sports as title sponsor of Ind-Ban series

Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka.

Television TV Channels Sports
We are not 60 years old, we are 60 years young: Shemaroo’s Hiren Gada

Mumbai: As Shemaroo marks its 60th year in India, it has grown to offer a variety of media products, including over-the-top (OTT) services like ShemarooMe and general entertainment channels (GECs) like Shemaroo Umang, Shemaroo TV, and MarathiBana. What started as a book circulating library, now...

Television TV Channels Viewership
MGM Worldwide television chairman Mark Burnett exits post Amazon acquisition

MGM’s Worldwide Television Group chairman Mark Burnett is exiting after the company’s $8.5 billion acquisition by Amazon.

Television TV Channels People
News18 is at top spot in prime time slot

Mumbai: News18's Kishore Ajwani continues to top the news viewership charts. Sudhir Chaudhary's show remains at number three, while Rajat Sharma's show remains at number two. The competition for prime time TV news viewership remains fierce, particularly for the second and third spots. Chaudhary,...

Television TV Channels Viewership