Tushar Shah

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Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
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SPN India launches its second cookery show ‘AXN Ultimate Cook-Off – The Marriott Challenge’

Sony Pictures Network India’s English entertainment channel AXN has partnered with Marriott International, one of the largest hospitality chains in the world

Television TV Channels English Entertainment
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Sony BBC Earth dominates factual entertainment space within a year

People thought that the infotainment genre was saturated with enough players competing for a niche viewership. That was until Sony BBC Earth took up the challenge and launched in an already cluttered segment. Proving naysayers wrong, the channel scaled up its market share from 22 per cent to 26 per...

Television TV Shows Factual
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OTT platforms boost appeal of English entertainment

MUMBAI: The over-the-top (OTT) space in India is exploding with broadcasters and new players taking the plunge to entertain the country. In such a scenario, even English entertainment content players aren’t far behind.

Television TV Channels English Entertainment
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Sony BBC Earth shakes up factual entertainment space

MUMBAI: Within a year of its launch, factual entertainment channel Sony BBC Earth has emerged as the leader in the metros as per the latest week 11 of BARC ratings. From the sixth position to the top, the ride has been quick for the channel. Sony BBC Earth stood at 5 per cent market share a year...

Television TV Shows Factual

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