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Looking for the missing creativity in print ads

NEW DELHI: Who says print is dead? It is certainly not for the advertisers, and many media planners will vouch for the medium. If you count yourself among those believein numbers rather than words, the latest dentsu report points out that despite the Covid-imposed shrinkage, print advertising...

MAM Marketing MAM
Digital has become a very crowded medium: Truecaller's Manan Shah

NEW DELHI: “This campaign, in fact, shows the true power of print and a strong messaging,” Truecaller marketing director - India Manan Shah told us over a telephonic interview around the app’s latest viral campaign #ItsNotOk. The campaign, prompting women to take active actions against spam and...

MAM Media and Advertising People
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
Outgoing Truecaller VP Tejinder Gill talks about his days at the company

NEW DELHI: Launched in 2009, Truecaller today is one of the most popular smartphone applications for its features of caller-identification, call-blocking, and flash-messaging. With over 170 million monthly active users in India, the app, over the past few years, has also become a preferred choice...

MAM Media and Advertising People
Tejinder Gill moves on from Truecaller

NEW DELHI: Truecaller vice president Tejinder Gill has put down his papers and is currently serving his notice period, the company confirmed to The move is solely for professional purposes and personal growth. His replacement has not yet been decided.  Gill has been the...

MAM Marketing MAM

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