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Election 2014: The rise of social media

News channels can no longer afford to neglect mobile and new media penetration and are increasingly trying out ways and means to get viewers hooked onto the second screen

Television TV Channels News Broadcasting
The Power of Shunya: Challenge for Zero in association with ET NOW

An all-girls team of Maumita Bhattacharjee from Indian Institute of Technology, Delhi, and Sannidhi Jhala from Indian School of Business, Mohali, emerged as the winners of the Season 1 of ‘The Power of Shunya™: Challenge for Zero’. In a competition spanning 10 weeks, this team beat 23 other teams...

Television TV Channels News Broadcasting
Romedy Now's yellow spreads sunshine

MUMBAI: The latest addition to the existing bouquet of English entertainment channels is Romedy Now; launched by the Times Television Network (TTN) just yesterday. Despite being the Times Network’s fourth offering after Times Now, ET Now and Movies Now, Romedy Now is unique in terms of its logo and...

Television TV Channels GECs
Don't trust anyone blindly. Buy media carefully

MUMBAI: While ABP news recently launched its new campaign, its extension in the B2B domain, effectively a plank which they have been promoting over a couple of years now has met with some resistance.

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