Chrome Data: English News genre sees growth in OTS

MUMBAI: Week 16 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English News genre in the eight metros. With 1.5 per cent growth, the genre was topped by Times Now with 73.6 per cent OTS.

This was followed by Hindi general entertainment channels (GECs) in the Hindi Speaking markets (HSM) with 1.3 per cent growth. Colors topped the genre with 97.0 per cent OTS. Hindi Movies genre in the HSM markets witnessed a growth of 0.3 per cent with Max leading the chart with 95.3 per cent OTS.

Last but not the least, Kids genre in all India reported 0.1 per cent growth with Cartoon Network holding the number one spot with 76.9 per cent OTS.

Of the losers, Religious channels across HSM markets topped the space with 0.9 per cent. Aastha channel was the most affected one with 97 per cent OTS. It was followed by Music channels in the HSM markets, English Entertainment in the eight metros and Hindi news in the HSM markets wherein each genre witnessed a fall of 0.6 per cent. The categories were led by MTV with 90.6 per cent OTS, Comedy Central with 52.2 per cent OTS and ABP News with 95.3 per cent OTS.