HBO Max partners with Series Mania Institute to boost video production in Europe

To invest a million dollars in a three-year partnership deal.


Lille, France: The shortage of writing, production, and directorial talent is being bemoaned by one and all at a time when demand for content is booming worldwide. WarnerMedia EMEA is doing something about it in France to start with. EVP & head of original production, EMEA Anthony Root at the content powerhouse- on 23 March - announced that it is going to be putting in a million dollars over the next three years behind an initiative SeriesMania Institute being pushed by fast growing TV series festival SeriesMania.

Present at the Series Mania Forum during the announcement were the festival’s founder & general director Laurence Herszberg, and Series Mania Institute project manager Pierre Ziemniak. HBO Max will be joining Newen (founding partner), France Télévisions, and Entreprises et Cités, The Series Mania Institute, launched last year, is an initiative devoted entirely to training the professionals of tomorrow's European TV series.

The organisation also benefits from the support of the Lille European Metropolis (MEL), the Hauts-de-France Region, and the CNC, as well as partnerships with some of the leading European schools, including La Fémis and Sciences Po Lille. Its European course Eureka Series is supported by the Creative Europe MEDIA programme of the European Union.

Herszberg says, “Since its creation, our mission with the Series Mania Institute has been to be the incubator for creating new talent and developing an impressive European network, while reinforcing the training of these professionals in the field of series and audiovisual content, including scriptwriters, directors, producers, and broadcasters. Now, thanks to HBO Max and their generous funding, along with all of our partners, we are well positioned to devote the necessary training to these new talents who will create the European series of tomorrow. I could not be prouder than to be making this announcement today.”

HBO Max EMEA General Manager Christina Sulebakk adds, “Europe is home to an incredible breadth and depth of talent and in partnership with the Series Mania Institute, we’re thrilled to provide the support and resources to nurture the next generation. At HBO Max, we recognise that programming is only as good as those who are empowered to make it and through this initiative, we’re excited to play a meaningful role in helping creatives to do their best work.”

Unit Audiovisual Industry and Media Support Programmes, European Commission head Lucia Recalde highlights, "Creative Europe MEDIA is proud to be a partner of the Series Mania ecosystem, first through Series Mania Forum, and now with Eureka Series, the European training programme of Series Mania Institute. HBO Max supporting the Institute marks an important step in the integration of international SVOD platforms to the European industry, and a major creative opportunity for European series professionals".

Opened in 2021, the Series Mania Institute is the first school entirely devoted to training future series professionals. The Institute is made up of three programmes, including: Eureka Series, an intensive three-month training course for emerging television drama series writers and producers from all over Europe, a Master’s Programme at Science Po Lille for future managers, and Le Tremplin/Springboard, a platform to help identify, initiate, and guide young talents in the Hauts-de-France region. Through these programmes and future initiatives, the Series Mania Institute delivers world-class training to creators and storytellers from diverse backgrounds and origins and develops the next generation of remarkable European series makers, contributing to a strong future for the European audiovisual industry.

Latest Reads

Industry bodies raises concern over revised GST rates in online gaming

The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from...

iWorld Gaming
CNBCTV18.com launches OTT platform 'CNBCTV18 Binge'

Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

iWorld Over The Top Services
Akash Ambani to take over as the chairman of Reliance Jio as Mukesh Ambani steps down

Reliance Jio Infocomm, the digital arm of Reliance Industries, announced on Tuesday that Reliance Industries chairman and managing director Mukesh Ambani has resigned his position at the company effective from 27 June. Akash Ambani, who is a non-executive director on the board of the company, will...

iWorld Telecom
Netflix appoints Rohit Suri as head of talent - India

Netflix has appointed Rohit Suri as head of talent – India.

iWorld Over The Top Services
Livon chooses to #ExpressWithPride, presenting Uncut on YouTube and Instagram

India 2022 is seeing a world of changes in terms of how we perceive things as well as how we express ourselves. As we continue pride celebrations, the voice of the queer community is getting louder and prouder, rising above every obstacle and naysayer.

iWorld Social Media
Vice Media elevates Nilesh Zaveri as managing director, APAC

Vice Media Group has elevated Nilesh Zaveri as managing director, APAC. He took to LinkedIn to share this news.

iWorld Social Media
Mohalla Tech appoints Udit Sharma as CRO for Sharechat, Moj and Takatak

Mumbai: Mohalla Tech has appointed Udit Sharma as chief revenue officer for its social media platforms Sharechat, Moj and Takatak. He was previously associated with Disney+ Hotstar as head of ad sales for five years. Sharma announced his new role on LinkedIn, where he said, “For the last 5 years -...

iWorld Over The Top Services
Loco launches ‘Legends’, all-new NFT platform for esports

Mumbai: Live game streaming and esports platform Loco has announced the country's latest NFT platform for esports 'Legends,' The decision was taken as part of its commitment to democratising gaming entertainment in the country. Users will be able to own and trade esports collectibles on the...

iWorld Over The Top Services
Netflix drops ‘Ranveer vs Wild with Bear Grylls’ trailer

OTT platform Netflix has dropped a new trailer for Ranveer vs Wild with Bear Grylls. This shows the actor facing some tough choices. Should he rappel down a craggy cliff or traverse a mountain line across a nail-biting drop to descend from high ground? What should he do when he meets bears - play...

iWorld Over The Top Services