Television

SPSN signs nine sponsors for India Tour of England

The Test series will begin on 4 Aug and will air on Sony’s linear and digital platforms.

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Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday.

Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate sponsors.

Additionally, SPSN has roped Kent RO as a presenting sponsor for its studio show ‘Extraaa Innings’. Other advertisers who have come on board are Policybazaar, Dafa News, Paisabzaar, TVS Tyres, Apollo Pharmacy, Castrol, Accenture, Netmeds, Housing.com, Apple, Tata Motors, Wolf 777 news, 1mg.com and Perfetti Van Melle.

The series is all set to begin on 4 August and all five Test matches will be aired on Sony Six, Sony Ten 3, and Sony Ten 4 channels and on-demand OTT platform, SonyLIV from 2.30 pm onwards. The English and Hindi feeds will air on Sony Six and Sony Ten 3 channels, respectively, while the Tamil and Telugu regional feeds will be broadcast on Sony Ten 4 channels.

The English broadcast of ‘Extraaa Innings’ will be presented by former players like Sunil Gavaskar, Shaun Pollock, Sanjay Manjrekar, and Harsha Bhogle along with Alastair Cook, Nasser Hussain and Mike Atherton (on-ground).

The Hindi broadcast of the studio show will be presented by former cricketers Ashish Nehra, Virender Sehwag, Ajay Jadeja, Ajit Agarkar, Mohammad Kaif and Vivek Razdan along with Arjun Pandit.

The Tamil commentary box will feature Laxman Sivaramakrishnan, WV Raman, Vidhyut Sivaramakrishnan, TR Arasu and S Seshadri. Telugu commentary will be presented by Venkatapathy Raju, Gnaneshwar Rao, C Venkatesh, Vijay Mahavadi, RJ Hemanth and Sandeep Kumar.

Sony Pictures Networks India, chief revenue officer, distribution and head – Sports Business, Rajesh Kaul said, “We have received tremendous response from various advertisers across Housing, finance, education, technology sectors and are confident to attract more sponsors as we progress further into the series.”

To amplify the series, Sony Pictures Sports Network has also launched the #BackOurBoys campaign across its digital assets.

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