Shripad Kulkarni

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Expert-speak on implications of penalising celebs in misleading ads

MUMBAI: In India, a general tendency is to shoot the messenger instead of going to the root of a problem and then finding a solution. A Parliamentary panel proposal --- it’s still that only --- to penalise celebrity endorsers for misleading advertisements could be one such instance, though industry...

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"We plan to double staff in a year in pace with client growth": Vizeum India MD Shripad Kulkarni

Shripad Kulkarni is man on a mission. The mission is to transform Vizeum India digitally, not with just an add-on digital arm but from within. Thereafter, establishing the agency as an indispensable AoR partner for clients seeking real measurable value addition from its media management. And the...

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TCL appoints Vizeum as AOR; account size Rs 35 cr

Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC's marketing spends will be around Rs.35 Crores.

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Vizeum wins media AoR for Warner Bros Pictures India

Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media agency of record for Warner Bros Pictures, India, following a multi-agency pitch that was carried out over a period of 6 months. After the much successful theatrical run of its recent release Batman v Superman,...

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Bajaj V and Paper Boat set trends in content marketing

MUMBAI: In the current state of disruption in the media and entertainment industry, two things have come forth as absolute truths -- firstly, the need for brands to adapt and explore non-traditional marketing; and secondly the power of pure undiluted content.

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