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Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People
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Yonex renews sponsorship deal with BAI for Rs 100 cr

MUMBAI: The country’s growing craze for sports is also witnessing a phenomenal interest in a sport like badminton. The Badminton Association of India (BAI) has created history by becoming the first National Sports Federation for an Olympic discipline to enter into a Rs 100 crore sponsorship deal by...

Television TV Channels Sports
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PBL S3 to launch with Saina vs Sindhu match

MUMBAI: The Vodafone Premier Badminton League (PBL) season 3 is just around the corner featuring top Indian and international badminton talent in the world, including eight Olympic Medal Winners.

Television TV Channels Sports
PKL 5 advertisers grow three-fold, sponsorships rise 320%

MUMBAI: Pro Kabaddi League (PKL) sponsorship revenue, in the fifth year, rose 320 per cent in 2017 and there was three times increase in the number of advertisers, Star India EVP and head - ad sales Anil Jayaraj said at the Mumbai event announcing the PKL 5. Star India owns the on-ground...

Television TV Channels Sports
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Spectator-friendly PBL III offers game's highest prize across globe; to air on Star Sports 1, 3 & HD

MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

Television TV Channels Sports