MUMBAI: Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.
Do-iT Venture has signed badminton player Saina Nehwal for the long term purpose for all her commercial and player endeavours which also includes sponsorships, endorsements, publishing, appearances, digital rights amongst others.
Nehwal is one of India’s top badminton players and earlier she was the flag bearer of the Indian badminton contingent for the longest time. Bronze in 2012 Olympics and Commonwealth gold in 2010 and 2018 are some of the highlights of her illustrious career. She is the only Indian woman to be ranked number one in the world. In 2016 she was awarded India’s third highest civilian award, Padma Bhushan.
Do-iT Talent Ventures (India) CEO and Founder Darshana Bhalla said, “Right at the advent of Do-iT Talent Ventures, we expressed that we believe in talent across various arenas and having Saina Nehwal as one of our lead talent illustrates our passion and enthusiasm towards Sports. Saina is a renowned champion and her dedication and commitment resonates ours, hence collectively we look forward to do some exemplary work. We believe in optimising our talent’s potential by putting together a robust strategy followed by an intently structured micro action plan”.
Nehwal added, “As an individual, I have always attempted to work with experts. I am sure that Do-iT Talent Ventures’ proficiency in understanding my sport and its potential influence will be highly impactful for me and my career. They hold high repute and have aligned work ethics with me. The team has immense experience in managing top talent across fields and I am excited about this association.”
In a short span of three months Do-iT Talent Ventures has signed a number of celebrities across entertainment and sports like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey Samir Kochhar and Vicky Ratnani in Culinary. In sports, they have Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.