R. Balki

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Lifebuoy rolls out ‘Saving Lives’ campaign

MUMBAI: Lifebuoy has announced the launch of a campaign with a three-minute film that seeks to inspire action from viewers to pledge support for Lifebuoy’s hand washing programs on the ground.

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Britannia Tiger shifts brand positioning with new TVC

MUMBAI: Britannia Tiger has launched a television commercial with its new brand ambassador Salman Khan to emphasise its new positioning.

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Parker gets Amitabh Bachchan for brand endorsement

MUMBAI: Indian actor Amitabh Bachchan has returned as the brand ambassador of Luxor Writing Instruments‘s Parker brand after a gap of two years.

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