MAM

Lowe Lintas' Balki shows how to do an advertising award

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/06/Lowe%20Lintas.jpg?itok=GqnoUeDh

MUMBAI: Trust the man with the beard to do it differently. 10 years ago, the creative guru and the current Lowe Lintas chairman & chief creative officer R. Balki took a decision to put a full stop to his agency‘s participation in the advertising industry awards. But even he knows creatives have this innate desire to be patted on their backs for good creatives and advertising that they have slogged to create over zillions of cups of chai, ciggies and sometimes rum and coke or single malt scotch.

Hence, to keep those in his agency in good cheer he created his own internal awards gig calling it ‘The True Show‘ way back in 2003. And the agency has been putting it together randomly once every few years; whenever it thinks the time is right. The first was in 2003, the next in 2005, the third in 2008 and finally the last one which was held last night at the Shangri La Hotel in Central Mumbai.

At the fourth True Show, Balki made an appearance with his lovely and talented wife Gauri Shinde accompanying him as he entered the venue. And he quickly got down to the business for the evening.

R Balki chairman and CCO of Lowe Lintas strikes a pose

He was pretty blunt when he spoke: "I don‘t give a damn for awards shows. Awards are just an excuse to drink and have fun and they change no one‘s lives. True Show is not about awarding our self it‘s about awarding good work."

And indeed it was time to down a pint or two. Instead of the usual trophies, Balki handed out bottles of wine to each of the winners onstage. He even went as far as forcing them to down a few shots before letting them go. Post their pumping their fists in the air, they returned their bottles back, for each to be handed over to the next winner.

Balki obviously was in good spirits and hence it was strange to see some vets like DDB Mudra chairman & CCO Sonal Dabral shying away from receiving their bottle of wine. Ditto with ‘Vicky Donor‘ director Shoojit Sircar, who was recognised for his film for Gujarat Tourism with Amitabh Bachchan. Both had to be pushed by their former colleagues on to the stage. They were not from Lowe, but from other agencies, and there only to have a good time.

Prasoon Joshi and R Balki - ‘The True Showmen‘

Of course, old friends like Bang-Bang Films‘ Roopak Saluja, BBDO India‘s Josy Paul, Lodestar‘s Shashi Sinha, Axis Bank‘s Shikha Sharma, Leo Burnett‘s K.V. Sridhar, McCann Erickson‘s Prasoon Joshi, O&M‘s Madhukar Sabnavis and Abhijit Avasthi, Taproot‘s Agnello Dias, Draft FCBUka‘s KC Chakravarthy ‘Chax‘ were all there to take part in the party. And clients like Rajiv Bajaj of Bajaj Auto, HUL‘s Nitin Paranjpe, among others.

Rajeev Bajaj and K V Sridhar in conversation

Leo Burnett India CCO K.V. Sridhar was full of praise for Balki‘s effort. Speaking to indiantelevision.com he said: "True Show is true to the personality of Lintas and Balki. At the end of the day, it is all about celebrating good work. Unless you care about the work done by you the world will not."

Way to go Balki!

Here‘s a list of those who got a chance to take home a bottle wine and were forced to down shots by Balki:-

True Craft Awards
Voice - Ad : Coke (Cricket ki Khushi) - Dev
Design - Ad: Fastrack - Akash Lyod & Karl
Cinematography - Ad: Lifebuoy - Tapan

Lyrics - Ad: Idea Honey Bunny campaign - Amitabh Bhattacharya/Subodh Menon/Ashwin Varkey  

Music - Ad: Idea Honey Bunny campaign - Amit Trivedi
True Show Talent Anupam & Urfee
True Show Best Editor Ad: Axis Bank - Shekhar
Work that we truly envy Ogilvy and Mather - The Hindu
Work that we truly envy for craft

Shoojit Sircar for directing the TVCs for Gujarat Tourism

Work that we truly envy Ad: Big Bazaar - Mudra
True Simplicity Ad: Havells Idli - Sriram Iyer & Team
True Activation Idea Ad: Tata Tea Jaago re campaign, Chotti Shuruvat
Best Continuing campaign

Ad: Surf Excel

True Brand Portfolio

Ad: Tanishq

Blockbuster of the year Ad: Idea Honey Bunny campaign
True Idea
Bronze - Ad: ET Half Knowledge campaign

Silver 01 - Ad: ICICI Prudential (Bandhe Ache Hai)

Silver 02 - Ad: Havells Fans (Sriram & Team)

Gold - Ad: Idea Exchange (Telephone Exchange campaign - Himanshu & Team)

Truly Special Award Ad: Lifebuoy Gondappa

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/Trump_0.jpg?itok=lk-I524-
Trumping India

MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event ‘Namaste Trump’.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sau.jpg?itok=LLV1NQdX
The power of native language

Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/aaai.jpg?itok=u9PU2Lil
AAAI to Celebrate Platinum Jubilee in 2020

MUMBAI: Advertising Agencies Association of India (AAAI) is proud to celebrate its Platinum Jubilee year during 2020. The premier national organisation for advertising agencies in India was set up in Calcutta in 1945.  Four agencies from Calcutta - D J Keymer, General Advertising Agency, J Walter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/nykaa_0.jpg?itok=pHo0DpXu
Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

MUMBAI: Hop on board the beauty bandwagon as India’s leading beauty retailer Nykaa and BookMyShow, India’s leading entertainment destination, launch the country’s first ever beauty festival Nykaaland. Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tea_0.jpg?itok=SSp7AFcb
Society Tea launches detoxifying tea Cleanse

MUMBAI: Society Tea has launched a brand-new product, Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric, which are known (as per Ayurveda) to be beneficial for skin-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/joy-personal.jpg?itok=AywqqK03
Joy Personal care partners with 65th Filmfare Awards

MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/vivo.jpg?itok=svDjggco
Star Sports takes note of the overwhelming fan chatter around the 13th season of VIVO IPL; launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/zakir.jpg?itok=VRHz5zHd
Gaana Shows & Podcasts Original ‘Ummeed With Zakir Khan’ Shares Quirky Insights on Hope, Success & Self Care

MUMBAI: India's No. 1 music streaming app, Gaana has launched its third Shows & Podcasts Original, ‘Ummeed With Zakir Khan’. Hosted by one of the brightest comedians in the country, the show has Zakir take on a new avatar for the first time to share quirky yet insightful anecdotes from his...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tata.jpg?itok=ONjDK4Pn
AdLift wins Tata AIG General Insurance SEO & Social Media

MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management. AdLift will help create a digital-...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required