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Mumbai: Ad spend on kids content in the US has risen by 50 per cent according to MediaRadar. It is an ad intelligence and sales enablement platform. Ad spend promoting children’s products and services grew to over $1.6 billion last year. Half the spend went on promoting toys and games. The usage of...
Mumbai: TAM Media Research’s division AdEx has released its report for the period January–October 2022, giving an overview of the services industry using TV, print, radio, and digital. Television The services ad volumes on television increased by 29 per cent between Jan-Oct’22 compared to Jan-Oct’...
Mumbai: TAM Media Research’s division AdEx has released its report for the period Jan-Sep’ 22 giving an overview of the consumer durables industry using TV, print, radio and digital. Television
Sachin Bansal-backed Navi has appointed cricketer MS Dhoni as its brand ambassador. MS Dhoni will be the face of Navi’s branding initiatives.
Mumbai: TAM AdEx has released an e-commerce-gaming cross-media report for January to August 2022, highlighting the advertising volumes of all mediums (television, print, radio, and digital) by the category. According to the report, ecom-gaming ad volumes on television increased two-fold between...
