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HUL tops personal care & hygiene advertisers on TV, print: TAM AdEx 2020 report

MUMBAI: The TAM Adex overview of advertising in the personal care and hygiene sector across TV, print, radio and digital media for the year 2020 has thrown up some significant insights. All four media witnessed a thumping recovery in Q4 advertising over Q1. The trends also reflected the growing...

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M&E sector witnessed 24% degrowth in 2020: FICCI & EY report

KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent to Rs 1.38 trillion in 2020, compared to Rs 1.82 trillion in 2019. However, the allied sector is already seeing recovery with improvement in revenues for most segments in the last...

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M&E sector to see 27% revenue growth in FY22: Crisil

The pandemic has led to a significant plunge in revenue for the media and entertainment sector during fiscal 2021 (FY21). After contracting 26 per cent in this financial year, M&E sector revenue is expected to rebound by 27 per cent to Rs 1.37 lakh crore in fiscal 2022 (FY22), according to the...

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The real issues M&E industry wants addressed in Budget 2021

With Covid2019 vaccination programmes being rolled out in the country, the first ray of hope for a normal life shone in the new year. As the government is all set to present the 2021-22 budget today, the Indian Chamber of Commerce expects it could come as an economic vaccine for the derailed Indian...

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What Santa could gift us this Christmas

As children, Santa Claus was very real for us. Even if he sat under a fake Christmas tree in an Akbarally’s department store in Mumbai, with padding under his suit to give him that potbelly, and rouge on his cheeks, and a false snow white beard, which jiggled every time he said ‘Ho! Ho! Merry...

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