Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR.
The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.
Speaking about the agency’s appointment, Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”
Commenting on this development Madison World chairman Sam Balsara said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected company to us. We look forward to growing their brands with our innovative and client first approach.”
For the record, Godrej & Boyce Manufacturing Co Ltd (G&B) was set-up way back in 1897 by Ardeshir Godrej. Since its inception the company has played a pioneering and crucial role in India’s economic growth and created sustainable value for all its stakeholders through its products and services across ten industries. The company right from its inception has launched new and innovative products and consistently contributed to the country’s journey of self-reliance.
G&B is a highly diversified company operating across as many as 10 industries and 14 businesses ranging from critical industries like aerospace, defense, clean energy, railway and automotive to a range of consumer products. The company offers a range of high quality modern furniture under the brand name of Interio, appliances, like washing machines, refrigerators, microwaves, and air-conditioners, security systems, safes, CCTV cameras, locks and now digital locks too.
G&B was the first to patent a springless lock, build a fire and burglar resistant safe in the early 1900s and the same spirit of innovation has remained with the company all through.