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TV Brand Fest 2021: GEC space remains unchallenged in building mass reach, say marketers
09 Dec, 2021
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Prachi Mohapatra joins Dr Reddy's as marketing head - OTC, emerging markets
09 Mar, 2021
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Marketers want news channel viewership data to be more frequent
04 Dec, 2020
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Do we need 24-hour news channels?
03 Dec, 2020

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'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
02 Dec, 2020
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Beauty & Lifestyle Virtual Roundtable: It is the best time for Indian customers

NEW DELHI: While the onset of the great Indian festive season with Onam might not have been the exact point of revival for the beauty and lifestyle industry, as many of the players were expecting it to be, it surely has set the ball rolling into a more positive direction, concluded the eminent...

MAM Marketing MAM
31 Aug, 2020
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FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
17 Jul, 2018

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The Content Hub 2020 - Highlights Day 2
06 Mar, 2020
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The Content Hub 2020 Cinema Masterclasses - Highlights
05 Mar, 2020
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The Content Hub 2020 Digital Masterclasses - Highlights
05 Mar, 2020
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The Content Hub 2020 - Highlights
04 Mar, 2020
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