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Bhojpuri market is a priority for all FMCG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
P&G ups ad expenses as profit hit by slowing economy

FMCG player Procter & Gamble Hygiene and Health Care Ltd (P&G) reported 7.6 percent year-on-year (y-o-y) growth in revenue from operations for the quarter ended 30 September 2019 (Q1 2020, quarter or period under review) as compared to the corresponding year ago quarter Q1 2019. P&G’s...

MAM Marketing Brands
Ariel and Hello English spread the message of gender equality amongst users through app-based learning with #SHARETHELOAD

Ariel - the leading detergent brand from P&G announced association with world’s second largest language learning app- Hello English, to encourage app-learners to inculcate basic life skills as a step towards eradicating gender disparity that exists in Indian Households.

MAM Marketing MAM
Ariel marks Women’s Day with Captain Marvel screening for all the Superwomen

This Women’s Day, Ariel partnered with PVR to host a special screening of the movie, Captain Marvel.

MAM Media and Advertising Ad Campaigns
Ariel's #ShareTheLoad campaign turning purpose into desirability and sales

Brands today aren’t just selling products, but are providing unique experiences that merge with their identity and consumers’ lives. Technically called purpose-driven marketing, the campaigns tend to touch the right chords.

MAM Marketing MAM

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