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Pride without Prejudice? Where do Indian brands stand on LGBTQ+ representation

Consumers today are less tolerant of brands that don’t take positions on emerging social issues. In the changing world scenario, consumers lean more towards brands that are open and transparent with their views.

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Whisper’s new ad keeps it ‘bloody’ real, soothes period ‘blues’ away

Mumbai: Whisper is finally keeping it real. India’s leading sanitary napkin and personal hygiene brand has debuted its new commercial using realistic red fluid- not blue- depicting period blood for what it is. Bloody red, of course. About time too. It's 2021 for period’s sake. The ubiquitous blue-...

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How men's grooming brands took off during the pandemic

'Mooche Ho Toh Nathulal Jaise, Warna Na Ho’ was a popular dialogue by Big B from a Bollywood movie from the 80’s, where the actor goes on to praise Nathulal’s bushy moustache, in contrast to his own clean-shaven ‘saaf maidaan’ (clear field).

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E-comms step forward to help tide over Covid second wave

MUMBAI: With India battling a deadly second wave of the pandemic, night curfews and partial-to-near-complete lockdowns seem to be the norm in many parts of the country. The last couple of weeks in particular have been more devastating with the nation witnessing an unprecedented pan-India surge in...

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P&G pledges Rs 50 crore for vaccine doses, as Covid2019 batters India

Mumbai: As India struggles to combat the record spike in Covid2019 cases, Procter & Gamble (P&G) announced on Monday that it will contribute towards the vaccination of over five lakh Indian citizens by pledging Rs 50 crore in partnership with government and local authorities in India. For...

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