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P&G Health raises awareness on Anaemia with a Guinness World Record

Records participation of over 2,000 people who uploaded their videos on social media

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Mumbai:  Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest number of videos of people saying the same sentence uploaded to Facebook in one hour.

The campaign was planned to raise awareness on Iron Deficiency Anaemia. Over 2000 people participated in this video series and uploaded their version of the video on social media, said the company.

Guinness World Records official adjudicator Rishi Nath shared that the record for Most videos of people saying the same sentence uploaded to Facebook in one hour was never attempted before.  

P&G is raising awareness about iron deficiency in India, which is carrying the largest burden of anaemia globally, contributing to an estimated 80 per cent of maternal deaths with almost 53 per cent of pregnant women being anemic, according to National Family Health Survey-4 (NFHS-4).

Iron deficiency is a leading cause of anaemia, especially among women and adolescent girls, leading to stunted growth, irregular menstrual cycles, fatigue, and loss of energy among other issues.  Further, seven out of every 10 children aged 6-59 months in India are anaemic.

Procter & Gamble Health managing director Milind Thatte said, “By doing this we aim to raise awareness on iron deficiency anaemia, help people identify early symptoms, and take measures to overcome them. We are committed to continued efforts towards the day when we, as a country, will be free from Anaemia."

FOGSI president Dr Shantha Kumari said it was an important milestone, wherein people and medical practitioners from across the country have come together to contribute towards creating awareness on Iron Deficiency Anaemia and its associated problems.

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