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Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting
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'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
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How will BARC's decision impact news channels?

L'affaire TV ratings continues.  In an unprecedented move, the Broadcast Audience Research Council (BARC) India has decided to cease giving out ratings  for individual news channels as it goes about improving the way it does its measurement and improves security.

Television TV Channels Viewership
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Parle-G records highest-ever sales during Covid2019 lockdown

NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period. As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth...

MAM Marketing Brands
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How Parle G tackled distribution challenges during lockdown

MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw...

MAM Marketing MAM

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