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Parle-G records highest-ever sales during Covid2019 lockdown

NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period. As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth...

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How Parle G tackled distribution challenges during lockdown

MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw...

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Parle Milk Shakti delivers solution to every mother's concern over child's milk intake

MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand - Milk Shakti. The campaign depicts the age-old battle of child versus glass of milk. This plays out every morning at breakfast tables...

MAM Media and Advertising Ad Campaigns
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Advertisers desire better opportunities to use animated characters in ads

Advertisers are looking at broadcasters to create more Indian animated characters that they can leverage to market their products amongst kids to get better engagement. This was the topic of the panel discussing “Building on 200 eyeballs” at the recently concluded AnimationXpress.com’s Kids,...

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Parle Products rallies for a cause this Holi with ‘Holi Ke Mazelo’ campaign

Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The digital film carries the crucial message of water conservation during the festival and features its popular fruit flavored candy Mazelo.

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