Pankaj Gupta
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HDFC Life hands media mandate to Zenith

Following an extensive pitch involving multiple media agencies, Zenith has won the agency of record (AOR) mandate for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with Performics.Resultrix.

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HDFC Life's health campaign is a reality check for those who believe they 'look fit'

HDFC Standard Life Insurance Company, one of India’s leading private life insurers, has launched a new ad campaign highlighting the need for health insurance, by using a simple and relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities...

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HDFC Life promotes ULIP through anti-bullying campaign

MUMBAI: HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning children’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.

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