League debuts on starsports.com with five million visits - viewership highest for a non-cricketing event in India.
Salman Khan tweeted that he does not own the team due to his endorsement contract with Suzuki and Thums Up which conflict with the league sponsors.
Videocon d2h has been named as principal sponsor.
The launch saw unveiling of the team’s logo and the grassroots programme.
The league unveils its official emblem and official line- ‘Let’s Football’.
