Television

Hero ISL sizzles as 170 million witness the league during opening week

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/10/24/hero%20isl%20logo%20final.jpg?itok=Ntsuy9iY

MUMBAI: The first edition of Hero Indian Super League (ISL) which has promised to open a new footballing movement in the country has achieved a new milestone for the sport during the opening week of the league.

75 million people witnessed the birth of the new football league on day one and 170 million in week one. According to Star, this is 12 times the FIFA World Cup 2014 opening day and double of opening week reach for FIFA World Cup 2014 in India. The weekly reach is over 20-30X of the other football leagues viewership in India said the channel which is also the promoter along with AIFF and IMG-Reliance.

These are aggregated reach numbers across eight channels that the network had telecast the league. These are (Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). (Tam Panel CS4+; Extrapolated to all TV viewing universe).

The viewership numbers also performed well not just on television but also the web portal www.starsports.com.The website recorded 8,00,000 visits each for the first two days of the tournament which is 80 per cent of the average IPL viewership on www.starsports.com. No other non-cricketing event has seen such digital traction in India, Star said. The number of visitors to the site continued to grow as the league gained momentum and recorded five million visits over the opening week.

On digital media, Hero ISL saw 2.5 billion potential impressions so far. Within 24 hours of the grand kick off, the league dominated twitter trends in India with a perfect score of 10 out 10 topics on web and 15 out of 17 topics on mobile as the country reveled in the birth of a footballing nation. On Facebook, the league trended at number one in India with the hashtag #IndianSuperLeague.

Football Sports Development founding chairperson Nita Ambani said, “Right from the outset, Hero ISL has been geared towards one overarching objective— to develop football across the country in a systematic and holistic manner. The enthusiasm with which the Hero Indian Super league has been greeted, gives us the perfect platform from which to drive grassroots development of football in India.”

Star India CEO Uday Shankar added, “The early success of the Hero ISL has been phenomenal as millions of fans have thronged to watch the action – on television, on digital and in-stadia. This is a historic moment in the era of sports in India as fans embrace the global game and see a quality of football never witnessed before being played in India. This is the first step in a long journey of making India a footballing nation and providing the platform for future champions to emerge. The endeavour has been to create a world class tournament to global production standards with the ubiquitous reach and platform of the Star network.” He further thanked fans for their belief and said they would redouble their efforts to make it a spectacular tournament.

The Hero Indian Super League is being beamed across a global audience, expanding the reach of the most exciting new football league across five continents and in 23 languages. In India, the Hero ISL is being telecast live on eight channels across five languages on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). It is also available live on www.starsports.com.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/abp.jpg?itok=GsIwhYtU
ABP News celebrates 15 sizzling years of ‘Sansani’

MUMBAI: Unmasking criminals and uncovering the different facets of crime, ‘Sansani’, India’s noteworthy crime news show completes 15 successful years on ABP News. Known for its uniqueness, Sansani is a first-of-its-kind crime news show, innovated and curated by ABP News. The journey of the show...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/vh1.jpg?itok=op-1NM49
Drake, Ariana Grande, Halsey, Post Malone, Taylor Swift and many more vie for the top spot at the prestigious 2019 American Music Awards, exclusively on Vh1

MUMBAI: A night to celebrate and one to remember, the 2019 American Music Awards is not only the most highly anticipated awards night, but also a popularity contest for the biggest stars from the industry. Viewers can catch all the happeningsfrom the 2019 AMAhosted by the supremely talented and...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/et.jpg?itok=VjWOz7Zq
ET NOW's Leaders of Tomorrow introduces Winning Pitch

MUMBAI: ET NOW, India’s leading English business news channel’s landmark property Leaders of Tomorrow in its 8th Season introduces Winning Pitch, a mega reality show that offers entrepreneurs a stage to pitch their business ideas and stand a chance to win funding by India’s most prolific investors...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/zero.jpg?itok=-mlAZ4C4
&pictures to premiere ‘Zero’ on Nov 23

MUMBAI: ‘Sapne Size Dekh Kar Nahi Aate’, this dialogue from the superhit movie – ‘Zero’, beautifully highlights that one doesn’t need to set their dreams basis their background or appearance. Even with perfectly imperfect situations, one can rise above and beyond in terms of achieving their dreams...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/dtv.jpg?itok=3v5A1ev9
&TV to air ‘Ek Mahanayak - Dr. B.R. Ambedkar’ on Dec 17

MUMBAI: here is a well-known saying that ‘Leaders are made, not born’.  And one such leader in the Indian history, who rallied a revolution and became a voice to reckon with, is Ek Mahanayak - Dr. B.R. Ambedkar. The founding father of the Indian constitution. A man who has etched a prominent place...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/starworld.jpg?itok=4sYGufm0
Star World in partnership with Jacob’s Creek celebrates MasterChef Australia by hosting scintillating ‘MasterChef Experiences’ across the country

MUMBAI: Nothing unites people more than the lure of a sumptuous feast. Standing true to this thought, Star World, India’s leading English entertainment channel, and Jacob’s Creek, the most acclaimed Australian wine in the world, come together to create MasterChef Experiences like never before!

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/Zee-Bangla.jpg?itok=fnI-N0kf
BARC week 46: Zee Bangla Cinema replaces Colors Bangla

In week 46 of BARC India ratings, Zee Bagla Cinema has replaced Colors Bangla at fifth position and in Gujarati space, VTV News has replaced Sandesh News at fifth position. Apart from these, slight changes in the pecking of channels in the Malayalam, Gujarati and Marathi spaces were observed.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/STAR-Plus.jpg?itok=6B2Pqh9U
BARC week 46: Star Plus retains leading position in urban market

For the past few weeks Sony Pictures Network's GEC channel  Sony Entertainment Television and Sony SAB were holding the leading position but in week 46 of BARC India rating, Star Plus has jumped to the leading position. Sony SAB has slipped to second position this week, the channel was seen at...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/barc.jpg?itok=Qlje8vY3
BARC week 46: Uptick in English news channel viewership

Recent events in the country resulted in the increase in viewership of news channels. Broadcast Audience Research Council of India (BARC) weekly data for Top 5 English news channels in week 46 of 2019 (Saturday, 9 November 2019 to Friday, 15 November 2019, week or period under review) shows a sharp...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories