MUMBAI: Mediascope Publicitas offers advertising clients an exceptional media opportunity by creating the largest billboard in India measuring 100ftx100ft located at the Airport approach road welcoming travelers to Bangalore. This puts Bangalore in the league of global cities like New York, Dubai and Singapore with extra-ordinarily huge advertising media.

Size does matter. The bigger the better ? more so in the Outdoor Advertising arena, where clutter is a perpetual problem. In its continuous pursuit of creating ?clutter- breaking? advertising solutions and providing ?maximum bang for the buck? for the clients? investments, Mediascope Publicitas has created India?s largest billboard in Bangalore measuring a gigantic 100ftx100ft. This billboard is two sided and front lit with adverts on both sides, hence visible while approaching and while exiting the airport area.

That Mediascope Publicitas has created this gigantic billboard despite the current economic environment shows its confidence in the site. Robin Carruthers, MD - Mediascope Publicitas OOH says: ? There is a strong logic and strategy behind this effort. When Out Of Home media is spoken about in India, it is always related to clutter and there are no proven values of reach and frequency. So the best way to get maximum mileage is to either create clutter-breaking innovations or create something larger than life, something first-of-its-kind. That?s exactly what we have done. ?

Marzban Patel, CEO - Publicitas India & Asia says: ?We have consciously followed the path of developing niche media opportunities that deliver superior value across media platforms. This site is a true gem our OOH team has created and will benefit every client that uses it. We are also delighted to put Bangalore on the select world map of head turning airport signages. ?

Mediascope Publicitas has over the years presented Indian clients exceptional media opportunities in India and worldwide across print, digital, OOH, TV and events; either directly or in partnership with some of the best media brands in the world. This Bangalore initiative from its OOH team is yet another initiative in that direction.

MUMBAI: Indian dancer Shakti Mohan travels from her home in Mumbai to New York to collaborate with Arab-American classical composer Mohammed Fairouz as part of the series Collaboration Culture broadcasting on the BBC?s international 24 hour news channel BBC World News. Collaboration Culture pairs fourteen creative and celebrated figures from the worlds of fashion, dance, music, food and art and invites them to collaborate on a new, innovative project including collaborations in New York, Lima, and Accra. The series broadcasts globally on BBC World News.

The New York collaboration sees these two supremely talented young artists, one a composer and one a dancer; born in the same year but on different continents, come together to create a dazzling new performance in one of the world?s greatest cities.

Shakti Mohan is a star in India. Based in Mumbai, she won a nationwide TV talent show called ?Dance India Dance? in 2010, wowing the judges with her natural and elegant style. Trained in both traditional and contemporary Indian dance, Shakti is also influenced by Western culture and performance techniques. Recently she has appeared in an Indian soap opera ? but is now solely focusing on her dance studies and Bollywood dancing after winning a scholarship.

Mohammed Fairouz is a prolific Arab-American classical composer. Aged 26, he has written numerous orchestral and symphonic works which straddle both Eastern and Western influences. He is one of the most frequently-performed composers of his generation, and his music has been received at venues such as Carnegie Hall, Boston?s Symphony Hall, the Kennedy Center and internationally throughout the United States, Europe, the Middle East and Australia. In 2008 he was honoured with a national citation from the Embassy of the U.A.E in Washington D.C. for outstanding achievement in artistry and scholarship. He is no stranger to intriguing collaborations, having worked in the past with celebrated Arabic poets and most recently, the Irish literary giant Seamus Heaney.

This episode will follow Shakti as she experiences New York for the very first time, and as she and Mohammed work closely together, sharing ideas and inspiring one another. He will compose a brand new piece of music to which Shakti will choreograph her own routine. The collaborative process will culminate in a one-off performance in front of an invited audience, with Shakti dancing backed by a top American string quartet and a Klezmer clarinettist playing Mohammed?s new composition.

Mohammed Fairouz says ?Music means the world to me, it?s the lifeblood of human connection, it?s a source of incredible energy and it?s the most immediate art form and the one in which I find my expression most naturally.? And on the collaboration itself, ?Three days to work on the music and two days to work on the choreography? Theoretically no. Practically we did it! We did it.?

?When I first heard [Mohammed?s] music I was so nervous because I couldn?t imagine dancing at that pace for long? Said Shakti Mohan, talking the day before their performance, ?But I?ve worked through it? and now I can dance it twice all the way through without getting tired. Because I?m really feeling it ? this music is magical.?

Collaboration Culture, broadcast in association with Emirates, will TX weekly on BBC World News from onSaturdays at 6.00am & 1.00pm and Sundays at 6.00pm & 12.00am

MUMBAI: Reliance Home Video & Games has released the Blu-rays and DVDs of New Year?s Eve.

New Year?s Eve celebrates love, hope, forgiveness, second chances and fresh starts with intertwining stories told amidst the pulse and promise of New York City on the most dazzling night of the year.

Ingrid (Pfeiffer) is a woman looking for her purpose in life, helped along the way by Paul (Efron). Tess (Biel) and Griffin (Meyers) are in a race against the clock to have the first baby of the New Year. Randy (Kutcher) and Elise (Michele) are trapped in an elevator, one desperate to get out and one not eager to leave. Claire (Swank) is the in-charge of making sure the Times Square ball drops at midnight but she runs into a major problem.

Following the converging stories of dozens of characters, "New Year?s Eve" tells these stories and more, showcasing love, hope, excitement, sadness, joy, laughter and sorrow on the most exciting night of the year.

Produced and directed by Garry Marshall, the film stars Halle Berry; Jessica Biel; Jon Bon Jovi; Abigail Breslin; Chris "Ludacris" Bridges; along with Robert De Niro, Josh Duhamel; Zac Efron; Hector Elizondo; Katherine Heigl; Ashton Kutcher; Seth Meyers; Lea Michele; Sarah Jessica Parker; Michelle Pfeiffer; Til Schweiger; Hilary Swank and Sofia Vergara.

New Year?s Eve is available on Blu-ray at Rs.1299 each, DVD at Rs.599 each and VCD at Rs.299 each.

Mumbai: Indigenus, an independent global network of entrepreneurial healthcare creative agencies, announced the winners of the second edition of the annual indiGENIUS Awards in Japan. Sorento Healthcare Communications made its presence felt by winning Silver and Bronze in the ?Integrated Campaign? and ?Print? categories respectively.

Speaking about this achievement, Susan Josi, Managing Partner, Sorento Healthcare Communications said, "Indigenus network houses some of the most creative agencies in the world like The Cement Bloc from New York and Service Plan from Germany. Competing at an international level and winning along with these agencies not only gives us a different high but also raises the creative benchmark within the agency. We are very proud of our team who has been consistently winning accolades for the agency including the Cannes last year."

"Winning at prestigious IndiGenius awards is equivalent to winning any global award as 12 entrepreneurial agencies from the globe known for their creative strength compete at this platform. It?s a matter of great honor and pride for us to be the best amongst equals", Sangeeta Barde, Managing Partner, Sorento Healthcare Communications added.

The indiGENIUS Awards recognize outstanding creative work produced by Indigenus agency partners in the print, digital, audiovisual, integrated campaign, self-promotion, and "beyond healthcare" categories. This year?s indiGENIUS Awards winners were chosen by network members from over 70 campaigns submitted by Indigenus agencies. The ceremony was hosted by PharMa International, an Indigenus affiliate agency based in Japan. Winners received an award statue commemorating their win in the bronze, silver, or gold classification.

Mumbai: This summer, BIG CBS Love is gearing up to take the temperature a few notches higher?come April, BIG CBS Love - India?s first international entertainment destination for the urban women ? will bring to you hit drama series, ?Ringer?. The series stars award winning actress Sarah Michelle Gellar who shot to instant fame with the television series Buffy the Vampire Slayer. On Ringer, for the first time, Gellar will be playing a double role as she plays twin sisters Bridget Kelly and Siobhan Martin. The show premiers on April 2nd and will air Monday to Friday at 9pm.

The show is a fast paced drama about the two twin sisters. Bridget Kelly (Sarah Michelle Gellar) is a recovering alcoholic and stripper in Wyoming and Siobhan is married into the upper crust of society. Bridget is under the protection of the FBI Agent, having agreed to testify against her employer, the local crime boss, who she witnessed commit murder. Fearing her life, Bridget flees to New York to meet her estranged twin sister Siobhan (also played by Gellar).

With just the right portions of drama, excitement, thrill and more, the show promises to be an instant hit with its audiences. With a multi-media marketing campaign to promote the show ? across radio, TV and digitally, it offers an excellent option for advertisers who want to reach out to this plum relevant audience base.

Soon after arriving in New York, Siobhan, who had kept her sister‘s existence secret from her family, appears to commit suicide by jumping into the ocean. Bridget then assumes Siobhan‘s identity and tries to fit in among Siobhan‘s wealthy social circle, including Siobhan‘s husband Andrew, stepdaughter, best friend Gemma, and Gemma‘s husband with whom Siobhan had been having an affair. The only one who knows that Bridget is passing as Siobhan is Bridget‘s Narcotics Anonymous sponsor. Bridget‘s life becomes more complicated as she discovers that her sister was hiding secrets of her own and that someone is trying to kill Siobhan as well.

So go ahead and make your summers even more exciting with Ringer starting April 2 Monday to Friday at 9 pm only on BIG CBS Love.