MAM
Report on Hindi News Viewership

Sociowash bags digital mandate for Viacom18’s music and English entertainment brands

To reinforce each brand’s digital presence by conceptualizing relevant and engaging content.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/14/20.jpg?itok=Ebws9QnE

Digital marketing agency Sociowash has won the digital marketing mandate for Viacom18’s music brands MTV Beats, VH1 and KaanPhod, English entertainment brands Colors Infinity and Comedy Central, and multiformat content destination Fully Faltoo YouTube channel, with NFT marketplace fullyfaltoonft.com. 

Sociowash will be responsible for reinforcing each brand’s digital presence by conceptualizing relevant content that users can engage with daily. In addition to that, the agency will also work towards creating content that not only reiterates the quirky vibe of the brands but also emphasizes on creating dynamic and thought-provoking content for its viewers. This partnership will serve to further enhance the digital presence of Viacom18’s Music and English Entertainment brands, multi format content destination Fully Faltoo YouTube channel and fullfaltoonft.com.

All these responsibilities will be taken care of by the Mumbai branch of the Sociowash. The aim for Sociowash will be to synergize with these youth-centric brands and create active digital media content across all social platforms. Collectively, the brands under this mandate offer content across genres including comedy, music, snackable shows as well as Fully Faltoo NFT marketplace.

Viacom 18 marketing head for youth, music and English entertainment cluster Utsav Chaudhuri said, “With a unique mix of multi-genre and multi-platform content, our brands MTV Beats, Vh1, KaanPhod, Colors Infinity, Comedy Central are synonymous with pop-culture, and our new brand Fully Faltoo along with its NFT ecosystem will leverage the emerging pop-trends. With Sociowash, we aim to further strengthen our digital strategy for our content to reach and engage with the youth.”

“We at Sociowash have always believed in adding value to brands and maximising the digital footprint. After having done the same for the Viacom 18 network we are extremely delighted to have their YME cluster on board with us. Creating strategies that will resonate with the target audience, while using marketing for the good is what will positively help us and Viacom 18 reach greater heights,” commented Sociowash co-founder Pranav Agarwal.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/asci-1.jpg?itok=R-0fmTdy
Asci names N. S. Rajan as new chairman

August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry’s self-regulator.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/renault.jpg?itok=wrASmua6
Renault, Lemma & Yahoo launch a programmatic DOOH campaign

Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/maitri.jpg?itok=5Hfsm6GD
Maitri Advertising Works wins agency of the year award

Maitri Advertising Works announced that it has won the South Indian Marketing Award for Agency of the Year. The agency has bagged four gold and one silver.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/havas_worldwide.jpg?itok=ZuMqFoXR
Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors. The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/dove.jpg?itok=T18r0z4M
HUL MD & CEO's post on Dove's #StopTheBeautyTest campaign evokes mixed reactions

Dove’s latest campaign questioning society on the beauty-based judgements that young girls are subjected to has been garnering attention, but not always for the right reasons. This was probably discovered by Hindustan Unilever (HUL) MD & CEO Sanjiv Mehta when he recently shared a post on the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/trish.jpg?itok=A09kGpjl
Zenith India names Trishul Bhumkar as managing partner

Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/nagesh_pannaswami.jpg?itok=sJTe61fa
Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/moneka_khurana.jpg?itok=94TNFq7b
Guest article: What to know about the modern marketing playbook in the era of web 3.0 and AI

Mumbai: For quite a while now, two terms have been making very speedy rounds in marketing circles-web3.0 and artificial intelligence. This new wave of the internet is set to disrupt the way marketing is done globally, commanding quick and agile systems. The reason: this is where the consumers of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/andarsesundar.jpg?itok=IN-ew7w1
JKCement celebrates the true spirit of Diwali with ‘#AndarSeSundar2.0’ campaign

Mumbai: JKCement WallMaxX has unveiled the new phase of its “#AndarSeSundar” campaign ahead of the festive season. The latest campaign recognises the hard work and selfless dedication of the painting community, who are nothing short of superheroes when it comes to transforming our homes and making...

MAM Media and Advertising Ad Campaigns