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How brands are looking at live sports in pandemic times

KOLKATA: The pandemic has brought live sports to a standstill across the world for a brief period. Despite the re-start of major sporting events, most tournaments continued to be played in empty stadiums. The broadcasters relied on the use of augmented reality, virtual reality to sustain the viewer...

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Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted - in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain...

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IPL 2021 Brandwagon: Ads that generated buzz

MUMBAI: It's not without reason that cricket is considered a religion in India – nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star...

MAM Media and Advertising Ad Campaigns
MPL says ‘Hai Akal, Khelo MPL’ in IPL 2021 campaign

MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone...

MAM Media and Advertising Ad Campaigns
IPL 2021: MPL renews RCB sponsorship in two-year deal

MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with the IPL team for a period of two years. The partnership will see MPL continue to be featured on the RCB kit for the...

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