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IPL 2021 Brandwagon: Ads that generated buzz

MUMBAI: It's not without reason that cricket is considered a religion in India – nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star...

MAM Media and Advertising Ad Campaigns
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MPL says ‘Hai Akal, Khelo MPL’ in IPL 2021 campaign

MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone...

MAM Media and Advertising Ad Campaigns
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IPL 2021: MPL renews RCB sponsorship in two-year deal

MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with the IPL team for a period of two years. The partnership will see MPL continue to be featured on the RCB kit for the...

Television TV Channels Sports
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MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
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MPL ropes in HockeyCurve for creative automation

NEW DELHI: Martech start-up HockeyCurve Technology Labs has won the account of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users. During the engagement, HockeyCurve will provide end-to-end dynamic creative implementation to deliver high performance digital...

MAM Marketing MAM

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