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How brands are looking at live sports in pandemic times

KOLKATA: The pandemic has brought live sports to a standstill across the world for a brief period. Despite the re-start of major sporting events, most tournaments continued to be played in empty stadiums. The broadcasters relied on the use of augmented reality, virtual reality to sustain the viewer...

MAM Marketing MAM
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Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted - in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain...

MAM Marketing MAM
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IPL 2021 Brandwagon: Ads that generated buzz

MUMBAI: It's not without reason that cricket is considered a religion in India – nothing can whip up mass fervour like this sport. And what could have proved this better than the opening match of Vivo IPL 2021, which clocked, believe it or not, a colossal 10 billion minutes of viewership on Star...

MAM Media and Advertising Ad Campaigns
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MPL says ‘Hai Akal, Khelo MPL’ in IPL 2021 campaign

MUMBAI: Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL) has launched its latest campaign on TV and digital media platforms. Revolving around the theme ‘Hai Akal, Khelo MPL’, the adverts feature a humanoid brain as the protagonist, driving in the message that anyone...

MAM Media and Advertising Ad Campaigns
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IPL 2021: MPL renews RCB sponsorship in two-year deal

MUMBAI: Esports and skill gaming platform Mobile Premier League (MPL) has come onboard as the principal sponsor of Royal Challengers Bangalore (RCB), renewing its partnership with the IPL team for a period of two years. The partnership will see MPL continue to be featured on the RCB kit for the...

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