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IPL '21: MPL accelerates ‘Hai Akal Khelo MPL’ campaign with new ad spot

The digital film was conceptualised, produced and executed by Footloose Films

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Mumbai: E-sports platform Mobile Premier League (MPL) is back with its IPL campaign Hai Akal Khelo MPL with a series of new digital films titled ‘Mind Blowing’.

The new films attempt to highlight the ‘mind-blowing opportunities’ one can avail on MPL during this cricket season in an entertaining manner by featuring the human brain as a protagonist.

According to the brand, the central thought is that anyone with a brain or ‘Akal’ (intellect) can create a winning fantasy team on MPL with their knowledge of cricket. Users can avail an exclusive season pass at just Rs 99, which will let them play unlimited Fantasy Cricket contests on the app throughout the T20 cricket season. The contests will run over the next one month with rewards worth Rs 10 crores every single match.

There are a total of three digital films in the campaign, of which two are already live.

MPL will also continue to promote films that it had launched in the first phase of the tournament on TV and digital mediums. These are based on the age-old Hindi language sayings 'Akal badi ya bhains', 'Akal ke dushman', and 'Dimaag ghaas charne gaya hai'. MPL had roped in veteran actor Vijay Raaz for the films’ voice-overs. 

The digital films were conceptualised, produced, and executed by Footloose Films, a media production company.

The brand has also introduced a Fantasy Assistant feature on its MPL Pro app providing tips to users on a range of factors like pitch and bowling type, past performance, and past records of teams and players as well as prediction of the best 11 players to pick. It has also partnered with former Indian national team player Deep Dasgupta for a series called Fantasy Deep Dive, wherein he will participate in live sessions and share his knowledge and recommendations with users during IPL 2021 as well as the upcoming T20 season.

To continue the fervour on social media and engage with fans, MPL has launched an AR filter, Guess the Muhavra, on Instagram. Similar to last year’s edition, it will also organise virtual meet and greet events between fans and players.

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