MAM

Havas Media wins integrated mandate of Micromax

The mandate includes both creative and strategy for the mobile brand.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/31/havas.jpg?itok=MlI93lkz

MUMBAI: Havas Media India has won the integrated mandate of smartphone and consumer electronics maker Micromax. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Havas Media president – north & west India Uday Mohan.

Micromax India marketing head Rachna Lather said, “Havas Media's social media strategy and creativity is well-known in the market. Micromax as a brand is very nimble-footed and is launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success."

Havas Media Group India CEO Mohit Joshi said, “It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful media experience philosophy.” 

Founded in 2000, Micromax is India’s home-grown consumer electronics brand headquartered in Gurugram, Haryana. In 2008, it entered the mobile phone business and over the past decade, Micromax has been known to offer innovative products in India and international markets. The brand's product portfolio embraces more than 90 models, ranging from feature rich dual-SIM phones, Android smartphones, LED televisions, Android TV, air conditioners and washing machines.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631956688302.jpg?itok=AKkIf9eK
Neeman's unveils ReLive Knits campaign with a call for sustainability

Mumbai: Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign. The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631950569046.jpg?itok=eg-JKS0c
HUL is top advertiser in week 36: BARC

Mumbai: Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/brand_finance_20211.png?itok=h44kwrs6
World’s top 50 luxury brands lose over $7 bn in value this year: Report

Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/cadbury.jpg?itok=ro8LG6RP
Cadbury's iconic cricket ad gets a contemporary twist

MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad - ‘Asli swaad zindagi ka’, albeit with a contemporary twist.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required