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PNB MetLife gives a light hearted touch to ‘life insurance’ with LifeMeinTwist

MUMBAI: In a country where life insurance is mostly either brushed off as a retired man’s business, or drill to get over with, or at the most, an investment tool, it becomes increasingly difficult for brands in financial services category to come forth and deliver an engaging campaign that doesn’t...

MAM Media and Advertising Ad Campaigns
More than just an ad… lists down some of the best ads of 2014.

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Birla Sun Life Insurance appoints Taproot India as its creative agency

MUMBAI: Birla Sun Life Insurance (BSLI), the insurance arm of Aditya Birla Financial Services Group, announced the appointment of Taproot India as it creative partner.

MAM Marketing MAM
McCann Erickson breaks ‘myth’ for Britannia cheese

MUMBAI: Britannia cheese has launched a new campaign conceptulaised by McCann Erickson.

MAM Marketing MAM
P.V. Narayanamoorthy joins leading Out Of Home Analytics Company

P.V. Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness,has taken on the crucial role of Director at Proof of Performance Data Services (PoP). Mr. Moorthy will spearhead the cutting edge technology based analytics platform which PoP has created for accurate...

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