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Nippon India Mutual Fund targets potential consumers with AI-enabled digital ads

NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help potential mutual fund investors connect with empanelled mutual fund distributors (MFDs).

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The challenges and benefits facing martech in India

NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who use software and web-based services to manage, automate, or execute marketing tasks and processes. Data and analytics lie at the heart of martech, giving...

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Mirum India appoints Kalpesh Patel as director of martech services

NEW DELHI: Mirum has appointed Kalpesh Patel as director of martech services. Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX_UI in addition to other CMS and e-commerce solutions. Patel has more than 23 years of experience in managing...

MAM Media and Advertising People
Dan Consult appoints Milind Shah as partner - Martech, RPA & Data

MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Milind Shah as Partner - Martech , RPA & Data . Milind will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult.  As Partner - Digital, his chief mandate will be to help...

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