MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...
MUMBAI: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a drop in TV Adex in Quarter1, 2019. According to the Original Report, released in February 2019 Adex was forecast to grow by 16. 4 per cent, but the agency has revised it...
Last week witnessed the conclusion of yet another edition of the resplendent Goafest. If marquee industry summits are an accurate benchmark for trends, then 2019 Goafest will be remembered for its distinct digital imprint. Not just in terms of what drove conversations but the stellar award-winning...
Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi.
Platinum Media, a unit of Madison World, has been appointed as the agency-on-record for Ganesh Grains based in Kolkata.
