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Madison Media launches data-driven marketing and insights platform Datask

MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...

MAM Media and Advertising Digital Agencies
Madison revises ad forecast following dip in TV AdEx

MUMBAI: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a drop in TV Adex in Quarter1, 2019. According to the Original Report, released in February 2019 Adex was forecast to grow by 16. 4 per cent, but the agency has revised it...

MAM Marketing MAM
Content, data & tech now key expressions in digital: Madison's Vikram Sakhuja

Last week witnessed the conclusion of yet another edition of the resplendent Goafest. If marquee industry summits are an accurate benchmark for trends, then 2019 Goafest will be remembered for its distinct digital imprint. Not just in terms of what drove conversations but the stellar award-winning...

MAM Media and Advertising People
Madison Media wins Aakash Education Services media AOR

Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi.

MAM Media and Advertising Account
Madison Platinum Media bags media mandate of Ganesh Grains

Platinum Media, a unit of Madison World, has been appointed as the agency-on-record for Ganesh Grains based in Kolkata.

MAM Media and Advertising Account

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