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Mumbai: The digital specialist of Madison World, HiveMinds won the digital marketing mandate for the leading gold tech platform Rupeek. The agency won this mandate following a multi-agency pitch.
It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.
The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in turn, led to the proliferation of tools and technology available for digital measurement.
Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series 'Zee5 Intelligence Monitor' to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories. ...
NEW DELHI: More Retail Ltd has awarded the creative duties of its chain of supermarkets to Madison BMB, the creative arm of communication group Madison World. As part of the mandate, Madison BMB would be responsible for translating the customer value proposition for More supermarkets into a...
