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2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.
We, as an industry, are witnessing the upsurge of digital trends and newer technologies YOY. Experiments are being conducted simultaneously to test their effectiveness too, like when the search engine giant Google tested out new approaches (like shopping tab) to enhance customer experience and...
MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...
MUMBAI: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a drop in TV Adex in Quarter1, 2019. According to the Original Report, released in February 2019 Adex was forecast to grow by 16. 4 per cent, but the agency has revised it...
Last week witnessed the conclusion of yet another edition of the resplendent Goafest. If marquee industry summits are an accurate benchmark for trends, then 2019 Goafest will be remembered for its distinct digital imprint. Not just in terms of what drove conversations but the stellar award-winning...
