MAM
Report on Hindi News Viewership

HMSI’s Independence Day campaign receives phenomenal response from audience

‘Desh Ki Shine, Honda Ki Shine’ was designed by Madison World to create buzz across social media.

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New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience.

The campaign, which unveiled its YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’ on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.

Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme.

Additionally, HMSI’s official YouTube page witnessed over 15 percent growth on 15 August, 2022 day with over 10 million views, more than 52000 likes and comments engagement.

Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300 percent increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78 percent.

On this outstanding campaign response, Madison Digital vice president Shobhit Gaur said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

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