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IPL 2021: Is it game over for the media and advertising biz?

KOLKATA: The Indian Premier League (IPL) returned to Indian soil after two years amid great excitement but no one had expected that the tournament would come to a halt midway. The steep rise in Covid2019 cases in the country had already led a lot of people to question why the league was being...

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Amazon Prime Video boasts 175mn+ viewers, investment in content & live sports to grow

Video has emerged to be a key play for the tech giants, especially over the past year. After Google’s YouTube knocked over the industry with astounding ad revenue and viewership in the last quarter, and now, Amazon has also revealed how its streaming service Prime Video has fared in recent times.

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KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

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Live sports see greater push from OTT platforms in India

KOLKATA: 2020 was the year when it became evident that OTT platforms are here to stay for the long haul, given their massive adoption across the country. International and homegrown streamers are now gunning for a market which could reach $4 billion by 2025. And to onboard as many consumers as...

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Disney+ Hotstar onboards 9 sponsors for India-England series

KOLKATA: Disney+ Hotstar has brought on nine key sponsors for the ongoing Paytm India vs England cricket series. Dream11 has come onboard as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the powered by sponsors. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm...

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