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Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this...
MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).
MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.
MUMBAI: YouTube continues to march into traditional TV’s domain. Earlier this year, it launched its 40 channel bundle in the US for about $35 in certain markets. Along with some originals, the personalisation and recommendation has helped its content consumption skyrocket. Using Chromecast, viewers...
MUMBAI: Popular brands are coming together to share a symbiotic relationship.
