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Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
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Malkani joins Law & Kenneth Saatchi & Saatchi

MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He...

MAM Media and Advertising People
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Kingfisher bets on VR marketing with 'KF 360 cities'

With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that several Indian brands are looking to make the most of it.

MAM Media and Advertising Ad Campaigns
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Twitter and Kingfisher co-created Name Targeted videos for IPL fans

MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media platform Twitter understands the influence an actor or a sports star has in our lives, and how by bringing these stars close to their fans, an amazing...

MAM Marketing MAM
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Social media glory: Vivo IPL 2016 versus Pepsi IPL 2015

MUMBAI: Although broadcast partner Sony Pictures Network (SPN) has touched estimated sponsorship revenue of Rs 1,200 crores from IPL Season 9, Vivo IPL 9 failed to garner as much social buzz as its predecessor Pepsi IPL did in 2015. As per a recently released report Social Penetration by IPL...

iWorld Social Media

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