Rock Instagram GIFs with #myFisher by the King of Good Times

Rock Instagram GIFs with #myFisher by the King of Good Times

Kingfisher

Bangalore: Kingfisher, the King of Good Times has taken Instagram by storm with their newly conceptualized and personalized GIFs. This activityhas enabled the consumers to romanticize with the Kingfisher bottles using their names. Understanding the alco-bev industry’s limitation onpersonalization, Kingfisher has made this customization possible in the virtual world and easily accessible for millennials with their cool and slick GIFs on Instagram.

The campaign is a fun and quirky way to customize a Kingfisher bottle through simple steps. First, the user simply needs to click a picture on their Instagram story, then search for the first three letters of their name along with fisher, and the custom GIF appears. This GIF can be positioned anywhere on the picture, bringing out the creative instincts of all Kingfisher fans. Central to the campaign idea that makes it scalable, is the usage of 3 letters of the name, as against using the full name. For example- Panfisher for Pankaj, Ankfisher for Ankit, Neefisher for Neelima and so on.

#myFisher campaign was launched recently, and has thus far engaged with over 10M fans. 
Kingfisher has always understood the pulse of the consumers and this has been proven either through the launch of newer products in the market or engaging campaigns like Instant Beer Powder prank. They have been successful in maintaining a dynamic conversation with the consumers by acknowledging the trends and being an advocate of good times.