Television
Report on Hindi News Viewership

Sony strengthens its international format IP portfolio in India

The broadcaster is looking at bringing more of its popular international formats to the Indian aud

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Mumbai: Following the success of “Shark Tank India,” Sony Pictures Television (SPT) is looking at introducing some of its most popular formats such as nine-time Emmy award-winning show “The $100,000 Pyramid,” “Raid The Change,” and “Can’t Touch This” in India.

“These three formats are not just well-liked by audiences worldwide, but also bring an array of brand and product placement opportunities,” said the media company in astatement.

SPT is one of the key players in the Indian reality television space, with its bouquet of marquee shows such as "Kaun Banega Crorepati" (KBC) and “Shark Tank India.” KBC is the Indian version of the Emmy award-winning game show “Who Wants To Be A Millionaire.” SPT also has a vast repertoire of scripted formats such as “Damages,” “The Big C,” “The Nanny,” “Mad About You” and “Chosen” which cater to audiences of different demographics and tastes.

“Shark Tank India” is a show that focuses on India’s booming start-up economy and became a big hit in Indian households, captivating the attention of non-business linked members, including men, women and youth alike. Launched in 2001, as “Tigers of Money” in Japan, created by Nippon TV, the format is distributed in over 40 countries by SPT.

“With the evolution of content consumption patterns across the globe, media, and entertainment leader SPT has been playing an important role in growing and adapting to the new landscape. For over a decade, SPT has been bringing pathbreaking unscripted and scripted formats and shows that have enthralled audiences globally, including India,” said the statement.

“The most significant aspect of curating unique entertainment offerings for the Indian audience is to take the right programming decisions at the right time to be able to connect with the masses,” said SPT South Asia VP for sales and distribution Sonika Bhasin. “We aim to create a space for innovation by bringing our popular international formats to India, which will add value to our clients’ platforms and have high success rates. We are optimistic about the scope of extending our iconic formats to leading broadcasters and OTT platforms who are equally committed to bringing global properties to the native audience.”

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