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BARC to share TV viewership data only with subscribers due to TRAI tariff order implementation

Broadcast Audience Research Council (BARC) India has announced it will only share the weekly TV viewership data with those that have subscribed to its service. The audience measurement firm has taken this decision in light of the TRAI’s new tariff order, which kicked in on February 1.

Television TV Channels Viewership
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TRAI says 6.5 cr cable, 2.5 cr DTH homes under new tariff regime

Telecom Regulatory Authority Of India (TRAI) has stated that nine crore of the 17 crore television homes in India have migrated to the new tariff regime. TRAI chief RS Sharma, who has been monitoring the transition closely, said the nine crore figure included 6.5 crore cable TV homes and 2.5 crore...

Regulators TRAI
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ISA advises against using BARC data for media planning, buying during tariff order transition

With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is expected to vary significantly following the impact on the distribution value chain.

Television TV Channels Viewership
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
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BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole...

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