Mumbai: The Indian Society of Advertisers (ISA) is organising the third edition of The ISA Global CEO Conference on ‘VUCA 2.0: Transforming Organisations and Brands.’ The conference is scheduled for 22 August 2022 at ITC Grand Central, Parel, Mumbai.

VUCA 2.0 is characterised by incredibly high volatility, tremendous uncertainty, huge complexity, and unfathomable ambiguity.

This conference will focus on addressing the issues faced by organisations and brands with inputs from experts featuring a galaxy of global and Indian CEOs.

Some of the distinguished keynote speakers include: Unilever PLC chief people & transformation officer and Hindustan Unilever (Live Virtual) chairman Nitin Paranjpe; World Federation of Advertisers (WFA) president and Mastercard (Live Virtual)-healthcare division’s chief marketing & communications officer and president Raja Rajamannar; and Procter & Gamble Company chief operating officer Shailesh Jejurikar. Their keynote speeches will be related to different aspects of the conference theme.

In addition to this, the half-day conference will also feature a panel discussion by distinguished Indian CEOs giving an Indian perspective on the conference theme. The half-day event is also expected to have senior management from marketing, media, and creative agencies and leaders who are driving a transformational change agenda in their businesses in attendance.

Speaking about the idea behind this year’s theme, Raymond Lifestyle CEO and ISA chairman Sunil Kataria said, "Change is going to be our only constant and the landscape we work in is shifting continuously. Every change sows the seeds for a greater transformation, provided we are able to navigate through it as compared to being overwhelmed by it . With the best minds in the industry coming together for this conference, we hope to find some answers and return richer with valuable insights."