The televised show hours will be encapsulated under the branding Shera ki Kahaani that will feature Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA.
TAM ratings for News sector placed CNN – IBN in the pole position over Times Now and NDTV 24/7 in the English News category as per All India data collection.
Centred around the life of Naarad, the show will tell the story from his point of view, while highlighting the bitter sweet relationship between Vishnu and Naarad.
The week also saw Hindi GECs falling by 0.2 per cent.
The channels catering to the Hindi speaking market (HSM) witnessed a rise in the week two as per Chrome Data Analytics & Media.